SUSTAINABILITY
We’re all in this together T
Rapha’s sustainability manager Duncan Money tells Rebecca Morley about the brand’s sustainability strategies and why businesses need to come together
he cycling industry has a contradiction when it comes to sustainability, according to Rapha’s sustainability manager Duncan Money: we are part of the solution
and part of the problem. And the best way of resolving that is by addressing our own ways of working, the products made and how and who we work with: “Those are some of the greatest opportunities that we have as an industry,” Money told BikeBiz. But is the cycling industry going in the right direction
towards sustainability? This is a more difficult question to answer, said Money, as the cycling industry is made up of many different components, from bikes to accessories, apparel, media and pro racing. But what we can do is ask whether companies are using the lowest impact materials available. So are we doing enough? The easy answer is ‘no’, according
to Money: “But that’s because nobody’s doing enough anywhere. To put that into clear terms, just looking at climate,
34 | February 2022
have the vast majority of organisations within the industry set science-based targets that align with the Paris Agreement in terms of reducing carbon emissions? Are they demonstrating progress against those targets on an annual basis? “The cycling industry is having a real boom at the moment, which means that production and consumption are going up. Even if companies are making progress, it’s probably been completely swamped by growth in the market. “Absolute emissions will definitely have gone up across the
entire industry, just because cycling as a whole is having a moment.”
Sustainable strategies Rapha published its impact commitments in April 2021 – long- term, measurable, ambitious targets that address all areas of environmental and social impact, the areas that the company expects the greatest amount of impact, and therefore can
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