APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Chris Aitken, deuter Bike
Chris Aitken has been appointed the UK and Ireland sales manager for deuter Bike. Mountain Boot Company (MBC) is the exclusive UK
and Ireland distributor for German backpack brand deuter. Having worked with the brand for almost 16 years, MBC is now expanding its team with Aitken’s appointment. Aitken brings experience from roles at Ellis Brigham and Evans Cycles, and more recently, working for a charity for cycling in Scotland. Dave Suddes, deuter brand and sales director, said: “Chris will be an incredible asset to the deuter team as we reestablish the brand back into the UK bike scene. “Deuter has a truly authentic heritage in this category and with it, a deeply rooted commitment to sustainability and corporate responsibility, something Chris is very passionate
about. Chris brings a huge amount of experience and drive with him, he will no doubt make his mark.” Aitken added: “I am thrilled to be joining the team at deuter during an exciting time of development for a brand with a rich history. With a strong sense of purpose for the future, I’m excited to bring my passion for all things bike and to introduce the brand to new dealers across the UK.” ■
Neil Hudson, Squire
British security specialist Squire has appointed Neil Hudson as its two-wheel brand development manager. Hudson will have responsibility for elevating the Squire
brand across the cycle and motorcycle markets. He brings a lifelong passion for mountain biking and the great outdoors to his new role, and will work closely with distributors to expand Squire’s dealer network across the UK. With a background in design and marketing, Hudson is looking to develop new marketing strategies across all media platforms, as well as supporting new product development and product launches. He said: “I’m very excited to join the Squire team. Having the opportunity to bring my personal experience and passion for
cycling to two-wheel sectors and working with such an iconic British security brand, it’s a great fit. I’m very much looking forward to being part of Squire’s growth plans.” Hudson will be managing
Squire’s presence at UK and international bicycle and motorcycle festivals and exhibitions. He’ll also be developing Squire’s partnership with Squire’s two-wheel brand ambassador, adventure motorcycling legend Nick Sanders MBE. Additionally, Hudson is a qualified mountain bike instructor with a background in sports coaching, outdoor education and outdoor guiding in Norway. ■
NEED 24 | February 2022
? - THINK CHICKEN For the full range visit
www.chickenb2b.co.uk www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
