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Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020
‘Road safety is in desperate need of progress, but fortunately the right wheels appear to be turning’
THE EDITOR The wheels keep turning
The first few weeks of 2022 began to feel like an extended Christmas lull for much of the bike trade, as the cold crept in, consumers hunkered down, and the industry as a whole remained quiet. But that stalled feeling was only temporary, as we’ve since had countless new product launches, the first job appointments of 2022, and some major takeovers (most notably the SRAM buyout of Hammerhead, and the completion of the sale of Cannondale owner Dorel Sports to Cervélo parent company Pon Holdings). In response to the hectic news agenda, we’ve made a new addition to the pages of BikeBiz this month – the news hub (p10-11). This is a one-stop shop for all the biggest news from around the trade in the past month, from acquisition updates, to major investments, making sure you’ve got all the essential details in the UK and abroad.
This month also marks the first of the UK trade shows, albeit not in its usual format. Online event
digiBike fills the void once again as iceBike falls casualty to the coronavirus pandemic for a second consecutive year. Now expanded into a month-long digital exhibition, Madison and Sportline CEO Dominic Langan sets out exactly what to expect from this year’s edition (p7-8). February also marks a turning point for cyclists in the UK, as the newly updated Highway Code comes
into effect, complete with welcome additions relating to cycling safety. My recent trips riding a folding bike through the Central London rush hour were for me a stark reminder that road safety is still in desperate need of progress, but fortunately the right wheels appear to be turning (p21-23). While the bike trade continues to suffer the hangover from the previous two years of upheaval, we may be beginning to see the first glimmers of normality on the horizon – we can dream, at least.
Alex Ballinger Editor
Biz Media Ltd, 4th Floor, 44 Maiden Lane, London, WC2E 7LN
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