NEWS HUB SILCA appoints Mohawk’s UK as distributor for UK and Ireland
SILCA has appointed Mohawk’s UK as its distribution partner for the United Kingdom and Republic of Ireland, as the premium cycling accessories brand looks to expand its presence across both markets. The agreement will see Mohawk’s UK support SILCA’s dealer network and growth strategy in the territory, with Adrian Yate and George Gori serving as field sales representatives. Jamie Mitchell, general manager of Mohawk’s UK, will oversee the partnership and
reputation for innovation, performance, and exceptional quality.” SILCA said that working with
lead brand growth initiatives across the UK and Irish markets. Mitchell said: “We are extremely pleased that SILCA has chosen to partner with Mohawk’s UK. SILCA is a globally respected brand with a
Mohawk’s experienced sales and distribution team would allow it to further expand its reach and better serve dealers and cyclists throughout the region. ●
For more information on the SILCA range in the UK and Republic of Ireland, dealers can contact Adrian Yate at ayate@mohawks. eu, George Gori at
ggori@mohawks.eu, or Jamie Mitchell at
jmitchell@mohawks.eu.
Feedback Sports Announces UK Distribution Partnership with ISON Distribution
Lyon Cycle Appointed UK Distributor for ESI Grips
LYON CYCLE has announced that it has been appointed as the exclusive UK distributor for ESI (Extreme Steering Inc) Grips. The new partnership strengthens
Lyon Cycle’s growing portfolio of premium cycling brands and ensures improved availability, service, and support for ESI Grips across the UK market. Dealers and riders will benefit from Lyon Cycle’s established distribution network, customer service expertise, and commitment to supporting independent bike retailers.●
For more information about the brand, becoming a stockist or custom engraving UK retailers can contact: Lyon Sales (Cycle & Outdoor):
sales@lyon.co.uk Matt Hoyle – Cycle Sales Rep North:
matt.hoyle@lyon.co.uk Aaron Creamer – Cycle Sales Rep South:
aaron@lyon.co.uk Steve Larking – Assistant Marketing Manager:
steve.larking@
lyon.co.uk
FEEDBACK SPORTS has announced its exclusive distribution partnership with ISON Distribution in the United Kingdom. According to Feedback, this new
strategic partnership will bring its full award-winning product catalogue— including their industry-standard Pro Mechanic repair stands, modular tool kits, and bike storage systems to UK independent bicycle dealers and cycling enthusiasts. This collaboration ensures
streamlined logistics, improved
product availability, and dedicated local support for Feedback Sports products across the UK market. ●
UK dealers can view the Feedback Sports range and place orders via the ISON B2B portal from mid-July, 2026. For more information, please visit Feedback/Ison Distribution or contact your local ISON Acc Manager or
sales@ison-distribition.com
Ibis appoints Tweed Valley Bikes as their new UK sales agent
IBIS CYCLES has appointed Tweed Valley Bikes as their new UK sales agent. They will look after
sales, demo, dealer support and marketing in the UK and Ireland. “An Ibis dealer since not long after first setting up their business in 2020, they’re now one of the UK’s most respected
independent bike shops, have extensive mountain and e-bike experience with a strong record for quality, aftercare and customer service –
aligning well with Ibis’ ethos.” ●
For any dealer enquiries in the UK and Ireland, please contact:
enquiries@ibiscycles.co.uk
8 | August 2026
www.bikebiz.com
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