INTERVIEW
You have refreshed your point-of-sale and display concept for retail stores. Talk us through what’s new and why now was the right time for the redesign? We have developed a new POP strategy with a very specific goal: to make fizik’s distinctive values immediately recognisable and to create a strong visual impact within the store. The heart of the project is a modular, flexible and intuitive display system, designed to guide customers through product discovery, even independently. From an aesthetic point of view, we chose an essential and contemporary language: few elements, but with high perceived quality, capable of enhancing the product without overcrowding the display space. Why now? Because retail has changed. Today, consumers
enter the shop having already gathered a lot of information online, and they expect an experience that is consistent with the digital one. The store is no longer just a place to buy a product, but a space to understand, try and compare it. Therefore, it was the right time to align the physical experience with what the brand offers through its digital channels, helping the retailer transform interest into a purchase. This approach also allows us to pursue three other concepts
that are particularly close to our core: ● Market adoption: the flexible approach makes the
concept adaptable on a global scale (worldwide).
● Brand consistency: flexible adoption, yet guided by brand guidelines, helps us maintain total consistency of image and communication internationally.
● Durability: the new POPs are designed to be long-lasting; they are made of clear-coated raw sheet metal, and we can also wrap them with magnetic graphics to adapt them to every new product launch.
What are the practical, real-world problems with standard retail merchandising that these new display materials are designed to solve? Do they help staff show off complex tech like 3D-printed Adaptive padding? The real-world problems of traditional retail relate to generally limited space, highly crowded environments and the resulting information overload for the consumer. With the new concept, we wanted to overcome these
obstacles by creating tools capable of telling the product’s story clearly and immediately, enhancing its display. This allows customers to find their bearings independently, leaving staff with the time to dedicate to more qualified consultation. Consequently, this approach makes it possible to best
showcase and enhance even complex technological innovations (such as the 3D-printed Fizik Adaptive
32 | August 2026
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
