AUGUST 2026 24


CONTENTS 31


20 FEATURES


16 Emma Karslake sits down with Alpkit co-founder Nick Smith to talk through the business lessons that embedded long-term ethical transparency.


20 Molly Hurford examines how the South African protective gear brand, Leatt, achieved growth in a challenging market.


OPINION


12 Fi Spotswood and Claire Sharpe talk about Gearing Up!, an actionable, structured business framework designed to help businesses understand the growing women’s market and unlock significant commercial opportunities.


44 Laura Laker looks at how public confusion over electric bikes threatens mainstream e-bike adoption, highlighting the vital defensive role of the new E-Bike Positive trust mark.


INTERVIEWS


24 Si Paton details the journey and logistics involved in scaling The Malverns Classic.


31 fizik talks about its new POP strategy, designed to bridge the digital-to-physical divide.


36 We talk to Microshift about their evolution from a quiet OEM engineering partner into a prominent, sustainable consumer brand.


41 Silverfish CEO, Matthew Osborne, reflects on winning Bike Distributor of the Year award for a third time.


47 We take five to chat with the engineering team at Magene.


REGULARS


7 The latest news from the cycle industry.


PRODUCTS


Sector guides, including new products (51), mountain bikes, accessories and clothing (57), and winter accessories and clothing (64).


44 www.bikebiz.com at the heart of the cycle industry www.bikebiz.com August 2026 | 5 @bikebizonline


64 bikebiz bikebizmag bikebiz


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