SECTOR GUIDE
11 Crypto Hypershift Glasses
Brand: Madison Eyewear Distributor: Madison
Available now in limited quantities, the Madison Crypto Limited Edition sunglasses combine bold oversized styling with premium performance for road and trail riding. Featuring a high-definition blue-tint photochromic lens that adapts from Category 1 to 3,
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14 Mallet Trail Speed Lace Vent
Brand: crankbrothers
Distributor: Extra UK and Cyclex
Built for the hottest trail rides, the crankbrothers Mallet Trail Vent shoe is engineered to maximise airflow and keep riders cool when temperatures soar.
13 Tour de Fer 40 Brand: Genesis
Distributor: Sportline
Completing the range as the new flagship model, the Genesis Tour de Fer 40 delivers premium specification for serious touring and adventure riding. Built around
15 Reid Firetrail 2 Flatbar Gravel Bike
Brand: Reid Bikes Distributor: Windwave
The Reid Firetrail 2 Flatbar is a premium flat-bar gravel bike built for both adventure and everyday riding. Featuring a lightweight 6061 alloy frame, carbon fork, 10-speed L-TWOO drivetrain, Tektro
Genesis’ renowned steel frame, it features Shimano CUES 2x10 drop-bar gearing, TRP Spyre mechanical disc brakes, Busch & Müller dynamo lighting and front and rear luggage racks as standard. Fully equipped straight out of the box, it’s designed
hydraulic disc brakes and 700×45c Kenda tyres, it delivers confident performance across gravel and tarmac. With luggage mounts, generous tyre clearance and a comfort-focused geometry, the Firetrail 2 offers retailers a versatile, high-value option for riders seeking all-terrain capability. RRP: £799.99
Lightweight, breathable and quick-drying, it features a highly ventilated mesh upper, Speed Lace closure and shock-absorbing EVA
for long-distance touring, bikepacking and expedition riding with no compromises. RRP: £2199.99
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insole for all-day comfort. The Match outsole delivers efficient power transfer, excellent pedal engagement and confident off-bike traction, while reinforced toe and heel protection provide durability and stability on demanding summer adventures. RRP: £189.99
lightweight TR-90 frames and a fully adjustable fit, they deliver exceptional comfort, protection and visibility. Supplied with a protective hard case and backed by a Limited Lifetime Warranty, they’re a standout addition to any premium eyewear range. RRP: £79.99
12 Venture Vest Brand: Bluegrass
Distributor: Extra UK and Cyclex
The Bluegrass Venture Vest combines certified protection, hydration and storage in one streamlined piece of kit, designed for all- mountain, enduro and e-MTB riding. Featuring EN1621-certified Level 2 back protection and Level 1 chest protection, it delivers reliable impact absorption while
maintaining freedom of movement. With breathable mesh
construction, adjustable fit, five secure storage pockets and space for a 1.5L hydration bladder, it provides all-day comfort, protection and practicality without the need for a backpack. RRP: £249.99
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