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EDITORIAL
CONTENT Editor
Lauren Jenkins
ljenkins@datateam.co.uk
Staff writer Rebecca Bland
Rbland@datateam.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
rsetters@datateam.co.uk +44 (0)779 480 5307
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Sometimes I have a plan with these; mostly I write and see where I end up. It’s a bit like mountain biking in many ways. Although it’s a good idea to have a plan when riding, sometimes you just want to know where the trail goes. I often wonder if anyone takes the time to read the comment. I wonder if I should keep it more relevant to the industry, the issue, or what comes to mind. I would like to take a moment to say thank you to the team. Whilst it’s not hugely relevant to our audience, we recently attended our company (Datateam Business Media LTD) awards, and BikeBiz won ‘Publication of the Year’ and another award. And I think it’s always good to take a moment to celebrate your wins. But mostly, I wanted to say thank you to everyone who makes BikeBiz happen. It wouldn’t be possible without you. That leads me to the BikeBiz awards; by the time this is out, voting will be
open for the public categories, so please do take a moment to vote. It would be amazing to catch up with many of you in October too, so please consider getting tickets to attend; it’s always a great night! Also a great time to network and celebrate with peers. Plus, it’s nice to just take five and celebrate our industry. Continuing the point about being relevant to our audience, if you have any
story ideas, thoughts, or things you’d like to see in BikeBiz, my email is at the bottom of this page, so please do reach out. And if you haven’t already joined, get in touch about joining our WhatsApp community. This trail leads me here, to this issue. Mountain biking is a key focus in this
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one, and there’s a good mix of interviews, features and brand highlights as well as a stacked sector guide. It’s a little overwhelming to think about how fast this year has gone already. So, again, please get in touch! Let us know if you want to feature, have something to say, or want to see a particular guest on the podcast. There are lots of ways to get involved in BikeBiz, and I’m always eager to hear from our audience.
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All contents © 2026 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
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If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.
Lauren Jenkins, Editor
Editorial: 07979 146121 Where the Trail Leads
BIKEBIZ, MY EMAIL IS AT THE BOTTOM OF THIS PAGE, SO PLEASE DO REACH OUT.
TO OUR AUDIENCE, IF YOU HAVE ANY STORY IDEAS, THOUGHTS, OR THINGS YOU’D LIKE TO SEE IN
CONTINUING THE POINT ABOUT BEING RELEVANT
Rebecca Bland Staff writer
Rbland@datateam.co.uk
Richard Setters Sales manager
rsetters@datateam.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
THE TEAM
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