BRANDS
When you think of power meter brands or cycling tech brands, you might not think of Magene. But following a few big years in the UK market, you should. Distributed by Chicken Cyclekit, the Asian brand has slowly been building a reputation for high-value cycling tech products, so BikeBiz caught up with the team to see how things are going.
Tell us about Magene as a brand. When was it founded, and what inspired the launch? Magene was founded in 2015 by a group of engineers who shared a deep passion for cycling. The brand’s creation was inspired by a simple yet profound belief: to create something truly meaningful in the sport they loved and deliver what riders genuinely need. The brand name “Magene” was inspired by “magnetic gene.” This name not only perfectly reflected the pioneering technology behind their products but also marked Magene’s very first step onto the world stage as a global brand.
You’ve come into quite a competitive sector with some real big names in the power meter and cycling computer/gadget market. Why should retailers look to stock Magene over other competitors? In the highly competitive market for power meters and cycling equipment, the core reasons and unique selling propositions (USPs) for retailers choosing Magene include the following aspects:
1. Full-Scenario Smart Cycling Ecosystem ● Magene has expanded and established five core hardware product lines: power meters, smart bike computers, smart trainers, smart bike lights, and smart sensors.
● In the power meter category, Magene possesses a full spectrum across all three major types—crank-based, spider-based, and pedal-based—making it one of the very few brands globally with the most comprehensive range and the deepest R&D technical capability in this field.
2. Strong Independent R&D Capability & Technical Depth ● Magene consistently commits to independent R&D. Over
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the past three years (2023–2025), its average annual R&D intensity has exceeded 11%, higher than the average R&D intensity of Nasdaq-100 companies.
● With a robust talent pool, R&D engineers account for over 50% of its non-production staff.
● As of December 31, 2025, Magene and its subsidiaries hold 282 authorised patents at home and abroad, including 51 invention patents.
3. Vertically Integrated Smart Manufacturing Model & Uncompromising Quality Control
● Magene operates a 3-in-1 Intelligent Industrial Park integrating R&D, manufacturing, and sales. By overseeing every single stage of R&D, manufacturing, and sales in-house, Magene showcases its strong overall capabilities and comprehensive production capacity.
● Its laboratory system has earned national CNAS accreditation (proving that its testing precision meets national laboratory standards) and has secured 7 authoritative certifications, including ISO 9001 and ISO 14001. This builds a complete quality control system from R&D through production to after-sales, ensuring every single product is built to endure and designed to compete globally.
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