INTERVIEW
technology), thanks to straightforward information panels, premium materials and a product presentation that makes its technological value immediately perceivable.
Floor space is at a premium right now. How adaptable are these new POS materials for smaller independent shops that might not have the room for a larger installation? How does it work for shops of different sizes? Space management was one of the main design criteria. We know that every square metre carries value and that every shop has different needs. For this reason, we have developed a completely modular
system that can be configured both in small spaces and in large showrooms. The elements interact with each other while always maintaining a coherent visual identity: it is possible to create an effective display with just a few modules or to build more complete installations without losing uniformity. The objective is to offer retailers maximum flexibility,
allowing them to enhance the brand regardless of the available floor space. From a technical and sampling standpoint, the system offers maximum versatility: ● Main installation: The elements have been specifically designed for slatwall installation.
● Surface versatility: Key elements (such as mirrors and logos)
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can also be applied to smooth surfaces, tables, or shelves.
● Complimentary items & soft furnishings: To enrich the showroom experience, the display can be paired with branded pouffes, benches, and cushions.
● Sales tools: As well as product training being available for staff via dedicated Retail Specialists, there are also product videos now available to use. Additional silent salesmen items will also follow in the not-too-distant future. The objective is to offer retailers maximum flexibility,
allowing them to enhance the brand regardless of the available floor space.
You’ve expanded into new areas recently, including your multi-disciplinary helmet range. Do the new display setups help a retailer visually integrate these alongside your traditional shoe and saddle lines? Absolutely, yes. One of the objectives of the new concept was precisely to present fizik as a product ecosystem rather than a collection of separate categories. The helmet range integrates perfectly with shoes, saddles and handlebar tapes thanks to a shared display language, capable of creating visual continuity and strengthening the brand’s identity within the shop. This approach improves the readability of the product offering and naturally encourages cross-selling, helping
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