TALKING POINTS
Past reality women products
how the industry sees us
4'6" tall Present reality women products
how the industry sees us
4'6" tall Future reality women products Photo: coen-van-de-broek-unsplash
how the industry sees us
4'6" tall men XS S M L cyclists of all shapes and sizes 6'6" tall XL
women's products (one size fits all?)
men
men's men's men's S
M women♀ REAL CYCLISTS 6'6" tall L
no products (too short, screw you!)
who?!? men
men's men's men's S
M cyclists 6'6" tall L
them. Everyone makes their own choice. Another huge advantage of this move away from women- specific labelling is that it allows us to be more inclusive of everyone in society, because in some ways, even the debate over male and female feels outdated, old-fashioned. Society is finally admitting what biologists have known for decades: there aren’t just two genders, there are many. There is a whole spectrum between male and female. There are masculine women, there are feminine men, there are trans people of all genders and identities, there are people who were born both, or neither. As society comes to accept and welcome this diversity, the cycling industry needs to make relevant changes, or it will be left behind. This doesn’t have to be complicated. By simply offering a broad range of bikes and products, and crucially by not
labelling or gendering them unnecessarily, we can serve the widest range of people – without needlessly excluding or ostracising anyone. This is morally and ethically the right thing to do… and serving more people is a smart move for business too.
Jake Voelcker, owner, Bicycleworks -
www.bicycleworks.
co.uk. Bicycleworks offers everything you need to launch your own bike brand and build bikes in-house. ■
46 | April 2022
www.bikebiz.com
too short
too short
too tall
too tall
too tall
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