5
www.bikebiz.com
minutes with...
Barry Scott, founder of online marketplace Velomatch, sets out how the new platform can benefit retailers and consumers
Can you give us a little background on Velomatch? Velomatch is a digital marketplace that acts as a highly qualified lead generator for retailers. We have long felt that the current buying model has lots of friction and pain points for both consumers and retailers alike. For consumers – how do you find out, in one place, all the bikes available, what fits and who has it in stock? For retailers, as inventory expectations placed on them grow, how can they find highly qualified buyers for their bikes? In other industries consumers now demand, and get, tailored advice, a great customer experience, and the world of choice at their fingertips. Why shouldn’t they expect the same when buying a bike? That’s the customer need Velomatch was designed to meet. By unbundling advising from selling, we can focus all our efforts on the advising part and then work with the best retailers to handle the selling and fulfilment. By doing this, we provide better outcomes for buyers and retailers alike. We work with both large and small retailers. For the largest retailers we offer a national audience, which is helpful if you have a large inventory. For smaller retailers, who often don’t have the
marketing budget to compete against the biggest retailers, we can level the playing field and give them access to qualified leads. If you have the bike in stock, we will find you customers wanting to buy it. Velomatch doesn’t charge platform fees or take a commission. It’s free to use for retailers and customers. In time we hope to monetise the site through the data insights it gleans from customer behaviour and purchasing intentions. But that will
Velomatch founder Barry Scott
only happen if the site becomes a must-visit, and is adding value to consumers and retailers alike.
How can Velomatch benefit dealers? Velomatch is a win-win for retailers, big and small. First and foremost it’s an additional channel, offering a high volume of qualified leads. Secondly, these leads are quick and easy to address. An in-store or phone customer will take a lot of time discussing colours, sizing, groupsets etc. A Velomatch enquiry requires two bits of information: what price can you supply for and when can you supply it? That’s it. Given the
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