LOCAL BIKE SHOP DAY
Retailers on how they celebrate Local Bike Shop Day
Gary and Fiona Ewing, husband and wife , Inspiral Cycles in Bishop Auckland, County Durham “In preparation for Local Bike Shop Day, we planned our social media posts and shared posts from partners who were also promoting the day. As a result, one of our customers won a prize courtesy of Raleigh and we were blown away by some of the positive comments our customers posted online. It was great they were sharing their support for Inspiral Cycles as their LBS. Tagging #supportyourlocalbikeshop increased our online profile and led to new customers discovering our shop. Local Bike Shop Day is a positive for every LBS.”
Jacob Greenan, owner of Greenan Cycles “We ran 10% off everything for the day and posted several social media posts which had a great response, customers always love something that makes them smile. The day was great with plenty of customers, both new and old, coming in to have a look around. People wanting to get back into cycling, upgrade their bike, treat themselves to some accessories or book in for a repair.”
His words were echoed by Steve from The Bicycle Hub in Cheltenham, who said: “As an independent business, people shopping local is key to our success. At The Bicycle Hub we love to showcase our passion and knowledge of bikes, while offering a personalised service to our local community. We joined the Local Bike Shop Day last year, as this event allows independent bike shops to be part of a big event to drive more footfall through bike shop doors. “The event brought in some extra trade and enabled us
to engage with our customers on social media, the local community got talking about the free offer that day. I would highly recommend other bike shops to get involved and celebrate the day, do an offer or an event. It brings customers through your door and encourages them to shop locally instead of the giant stores.”
Brand new for ‘22 The ACT has also introduced a new initiative for the 2022 edition of Local Bike Shop Day, a public vote for customers to choose their favourite retailer. Customers will be able to show their appreciation for their local bike shop by voting for their chosen store on the Local
24 | April 2022
Steve, managing director, The Bicycle Hub: “We wanted to promote this occasion by putting on a great offer! Only available on Local Bike Shop Day people could bring their bikes down to The Bicycle Hub and get a free bike check. This consisted of checking the bike over, seeing if the bike needed any work doing to it and giving advice on how to get it fixed.”
Bike Shop Day website. Retailers will be in with a chance of winning £200 worth of vouchers for online marketplace Freewheel. To encourage voting, customers will also be entered into the draw to win their own £200 worth of vouchers. The organisers of Local Bike Shop Day have also partnered
with cycling advocacy campaign #BikeIsBest to help spread the word about the event on social media. Distributors and suppliers are also encouraged to show their support. Local Bike Shop Day will also offer prizes for the bike shops that shout the loudest about the day on social media, thanks to a partnership with Cyclescheme.
How to sign up Sign up now at
localbikeshopday.com and download your free retailer pack which includes all the assets that you could need to support you in driving footfall through your door such as website banners, email banners, social media images, social media cover images and plenty of tips and advice. Bike shops that signed up before 31st March will receive
their free pack in the post which includes a poster, window sticker and flyers within the next couple of weeks, courtesy of Cyclescheme. ■
www.bikebiz.com
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