WOMEN OF THE YEAR
BikeBiz Awards 2021: Women of the Year
Rebecca Morley catches up with last year’s BikeBiz Woman of the Year fi nalists to talk about their experiences in the cycle trade
‘I’m very lucky to work in such a friendly and diverse environment’
Silverfish UK’s Tayah Williams, from the Fox Service Centre, winner of BikeBiz Woman of the Year 2021
I
originally started as a temp helping with office admin. Whilst my first role wasn’t necessarily cycle specific, being part of a business where there are so many passionate
and enthusiastic cyclists meant I was quickly immersed in the industry, specifically around Fox Suspension. I did and still do learn something new every day. [My proudest moment to date was] winning the BikeBiz
Woman of the Year award for sure, knowing it was voted for by our dealers meant a lot.
Passion for cycling I do occasionally encounter some scepticism where a customer
14 | April 2022
will question my technical knowledge because I’m a woman but fortunately that’s not very often. For the most part, it’s a friendly industry where people
share a genuine passion for cycling so being part of a business that you know is contributing to a customer’s positive cycling experience is very rewarding.
Is the gender gap closing? Yes in society generally. However it’s not something that has been an issue for me working in the cycling industry, I’m very lucky to work in such a friendly and diverse environment.
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