IBD FOCUS
Pedal Revolution managing director, Kate Warner Revolutionary
Kate Warner recently took over as managing director of Pedal Revolution in Norwich. She tells BikeBiz about her plans as the new head of the two-store retailer
F
emale representation is still lacking across the bike trade, but it is perhaps most notable in retail. Improving the visibility of women working in bike
shops would likely have a significant knock- on impact for women thinking of getting on the bike, from commuting to leisure riding. Kate Warner has plans to help improve
gender diversity through her role, after she took over as managing director of Pedal Revolution in Norwich earlier this year. Having worked as store manager since 2014, Warner has now taken the step up to run the organisation, after owners Neil
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Turner and Gareth Edwards decided it was time to step back. “I’m a confident person,” Warner told BikeBiz, “But when I
got into cycling, I found at times it could be quite intimidating. Walking into a bike shop was not an enjoyable experience. “That was the conversation I had with
Neil [during my job interview] and he then offered me the job. He offered me the job based on the fact that I said that I’ve been intimidated going into bike shops, there’s never any women working there and, from a female shopper’s perspective, it’s not very welcoming and friendly.”
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