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‘I’ve seen women’s bikes described as ‘ideal for taking the kids out,’ something you would never see for the equivalent men’s model’
CONTENT Editor
Alex Ballinger
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biz-media.co.uk
Senior staff writer Rebecca Morley
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biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
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A fair future
No, don’t worry, we’ve not had an unexpected staffing change at BikeBiz that we haven’t told you about – Alex is still the editor of this magazine! But with this edition’s focus on industry diversity, I’m relishing the chance to greet you all this month. We all know about the cycling industry’s lack of representation, both in ethnic and gender
diversity, and for new and budding cyclists, walking into a shop and seeing only white, middle- aged cis men can be intimidating. It’s an issue many in the trade are aware of and are trying to address, and it’s encouraging to be hearing more of these discussions happening. Something I do feel misses the mark however are women’s ranges that almost exclusively
feature ‘feminine’ colours, perhaps also with baskets on them that are ‘perfect for carrying the shopping’. I’m not opposed at all to these designs or accessories, but do they have to be so gender-specific? I’ve also seen women’s bikes described as ‘ideal for taking the kids out’, something you would never see for the equivalent men’s model. While I of course appreciate the efforts to promote women’s cycling, doing so in a way
that reinforces gender stereotypes hardly seems like the way forward. Instead, just highlight how each model actually differs, and then ask the question: ‘Do these differences need to be explained by gender?’ Our April edition touches on this and more, as Pedal Revolution’s new managing director
Kate Warner tells us about how her stores offer a welcoming atmosphere for women, and Bicycleworks’ Jake Voelcker outlines the issues with female-specific bikes and accessories. We also all hear from all six finalists of last year’s BikeBiz Woman of the Year Award – winner
Tayah Williams and runners up Alexandra Rico-Lloyd, Aneela McKenna, Irene McAleese, Michelle Jakeway and Nyree Hughes – on their experiences in cycling, and Tier Mobility’s Georgia Yexley discusses the value diversity and inclusion can bring to the cycling and micromobility industries. Our editor Alex also speaks to ‘the most powerful woman in cycling’, Giant Bicycle Group’s Bonnie Tu, on how she’s helped grow women’s cycling – in an interview he says he’ll remember for a long time, struck by Tu’s infectious enthusiasm for all things cycling. So dive in and we hope you’re inspired by what you read!
Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020
Rebecca Morley Senior staff writer
Biz Media Ltd, 4th Floor, 44 Maiden Lane, London, WC2E 7LN
All contents © 2020 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
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Editorial: 07507 868 377 Advertising: 07794 805 307
Alex Ballinger Editor
alex.ballinger@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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