JAMES LAW PR Manager at Heaven Media
A font of experience and knowledge, James has recently made the transition into PR from a career in journalism – one he has taken to like a fish to water. He was described as ‘dedicated’, ‘kind’, and ‘an absolute dream to work with’ by his supporters, and we’re not surprised, as he has always been known for both championing new voices and fighting for improvements for his team in the workplace. Well, that and being a bit of a chatterbox, but we’ll let that slide.
LUKE BENNETT Account Manager at Indigo Pearl
PHOEBE ANDERSON Game Designer at Hyper Luminal Games
Luke is an absolute professional in the workplace, and is quick to help out whenever he can with a laser-focused creativity that never forgets that video games are supposed to be about having fun. He’s never one to avoid a challenge, and has as such already worked on campaigns for some of the biggest games ever released. If that weren’t enough, he regularly advocates for LGBTQ+ voices within the industry, and is just generally an excellent human being.
After starting out in QA, Phoebe made the jump to game designer three years ago to chase her dreams of developing meaningful games. Her colleagues tell us that she is already seeing great success, bringing a unique perspective and creativity to her work in the role. As well as that, she’s been busy raising money for various charities, and fostering the next generation of talent both inside and outside of the studio.
SARA MACHADO Senior Talent
Acquisition Partner at Sumo Digital
HOLLY REDDAWAY
Voice and Performance Director at Freelance
Sara advocates consistently for equity, diversity, inclusion and belonging in the world of video games and how it hires talent. Even outside of her duties at Sumo, she has shown a real commitment, spearheading Into Games and UKIE’s kickstart scheme that has seen 133 young individuals from diverse backgrounds get their first industry jobs. This year she has also started Bird’s Eye View, dedicated to creating even more pathways for young people and bridging the skills gap between educational institutions and the games industry.
While working in the world of live theatre, the siren song of video games called to lifelong gamer Holly Reddaway and she soon found herself working as a voice and performance director for digital experiences. Holly has worked on several of the biggest games that came out this year, including Baldur’s Gate 3, Alan Wake 2, Lies of P and many more, working with actors to create truthful and nuanced performances that lift narratives and enrich experiences. Holly is also an advocate for young people and those under-represented in the industry, and supports initiatives and video game performance courses whenever possible.
LEX LUDDY
EIC and Journalist at
Startmenu.co.uk
Despite being only 23 years old, Lex has written for some of the biggest publications in the industry, including Polygon, Vice, TheGamer, Lost in Cult, Gayming Magazine and others. She has done all this despite still working towards journalism qualifications, and is currently also the editor-in-chief of
startmenu.co.uk. In running startmenu she also regularly pays out of her own pocket to give opportunities and space to other up-and-coming writers, where they can learn to use their skill in practical ways that will contribute to their future careers.
16 | MCV/DEVELOP October/November 2023
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