“One thing that’s really exciting about the market in the coming years is just how much people love their video game IP”


“From a studio standpoint, we have to give a lot of


creativity around the game that they want to achieve. Obviously, we have to get the game out, we have to make it commercially viable. But really our constraints around that have a lot more to do with game play testing and UX feedback than they do on time.”


LOOKING BEYOND As she edges closer to celebrating her first anniversary at the head of Zordix, what challenges and opportunities does Seelye see in the months ahead? “One thing that’s really exciting about the market in the coming


years is just how much people love their video game IP. They really love the characters, they really love not just the experience of playing the game, but they want more ways to interact with their IP. And so I feel like the industry and in particular, what we’re going to do in the industry, is provide gamers with a lot more ways of interacting with our games. And whether that is


in merchandise, whether that’s in collector’s editions, whether that’s in a final version of a soundtrack, whether that’s in a YouTube short or an animated series or anything like that, we’re going to be providing a lot more ways for people to interact with video game IP, with interactive and passive entertainment coming together to create a lot more opportunities for video game IPs. We’re going to focus on moving forward and because we have such a strong global infrastructure, it’s not a heavy lift for us to add those kinds of capabilities to the company because we’ve already built that infrastructure. We’re excited about where that’s going in the long run.”


20 | MCV/DEVELOP December 2022


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