THE
MAXIMUM PRINCIPLE
Upon taking over as CEO of Zordix, Maximum Games founder Christina Seelye became only the second woman to lead a publicly-listed global gaming group. As she approaches her first year in post, she talks to Richie Shoemaker about, not just levelling up Zordix, but helping to advance more women decision-makers throughout the industry and beyond
B
y its CEO’s own admission, Zordix is a bit all over the place. She means it literally rather than figuratively, in that it is all
over the place: predominantly Sweden, where the company was founded and has long been established as a developer of racing games, but with a growing number of development and publishing outposts in the UK, Hungary, Brazil, France, and an increasing presence in the US, from where Christina Seelye hails and has flown in from. “I will tell you it’s a challenge right now,” she
chuckles. “We have, like, 200 people in pockets of 20. It’s not like we have one headquarters where the vast majority of the people are.” She admits it makes building a singular culture and establishing core behaviours and values
16 | MCV/DEVELOP December 2022
difficult, before pointing out that it doesn’t have to be a bad thing. Quite the opposite: “We have to be sensitive to the fact that we’re super distributed, but because we have different teams with different capabilities all over the world, I do think that gives us a lot of flexibility.” Speaking at devcom back in August, Seelye
was at pains to stress that while Zordix is growing through mergers and acquisitions, its progression is managed tactically rather than overseen strategically. Aside from continuing to develop strong and successful IPs and maintain self sufficiency in both publishing and development, there’s no obvious plan to hit a certain number of studios in X amount of countries. There’s a desire to become better established in Asia, but that’s as close to a
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
