identity, because I agree with you, right now it’s a little scattered. But to be fair, Zordix made five acquisitions in two years. It was a lot in a very short amount of time.” Seelye also points out that in the wake of recent acquisitions, one of which was Maximum Games (the company she founded,) she has only been in the post since February. “When you look at Maximum Games and Modus, people know who they are and what our publishing capabilities are. We just need to take that same thing and expand that. It’s definitely on my agenda to create that story for the world so that they can see who we are.”
NO SWEAT A potential difficulty in getting that message across stems from a seeming desire to not impose a single identity across all the entities within the Zordix group. Part of what makes Zordix distinct is that its studios and publishers have arguably a bigger profile than Zordix itself. Is a new studio to the fold able or expected to retain that same identity, that same profile? “I would say it depends on the studio, we just
recently acquired Mane6, the studio behind Them’s Fightin’ Herds. The name of the studio and the game that they develop is very closely tied, and so for them it makes sense to retain that name, because it was really closely tied to the IP. “There are other studios that you could acquire
or we have within the group that are a little bit more multifunctional, you know, might have a couple of different pieces of IP within there. In those cases, it might not necessarily make sense to invest because every new brand you have is marketing dollars, you know, you have to pay to position it and create that identity, so you are kind of looking at it on a case by case basis. “What I will say is that people are very
precious about the name that they have created,
and we want to be sensitive to that and respect work and the sweat equity they put into that brand. And then figure out a way to present it to the world that’s maybe a little bit more cohesive. But I think there’s a place for people to keep their names and separate identities.”
FREE GUYS Does keeping one’s identity as a studio within Zordix also come with a degree of autonomy? “Yeah, that is how I like to work. I like a lot of
freedom. I don’t like rules. That’s probably why I have always been an entrepreneur. But I do think that people do their best work with freedom. Obviously, innovation comes from constraints and there needs to be discipline and things like that in order to get a game out the door. But I do like to create a lot of freedom for people to do their highest and best work and to create something compelling. I think it’s important to give space to that, especially on the creative side.
December 2022 MCV/DEVELOP | 19
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