OPENING VAULTN AND THE KEYS TO DIGITAL B2B DISTRIBUTION
According to VaultN’s Julian Migura, digital game sales are stuck in the age of the physical and it’s costing the industry billions. Richie Shoemaker, who’s stuck in an age before that, barely costs anything
T
he way that game inventories and product sales are tracked hasn’t changed as much as we think it has, at least as claimed by Vault Network’s Julian
Migura. Despite the revolution that has seen gamers acquire their titles digitally rather than on physical media, the Dutch co-founder of VaultN insists that publishers and retailers are increasingly stuck in a past era dominated by game cartridges and floppy disks. We’re told it’s costing the industry billions – apparently the equivalent of 15% in global sales, by using inefficient methods that equate to pasting game keys from a spreadsheet into an email and hoping for an email back when they’re sold. If you recognise something of that characterisation in
the way you distribute and audit your game inventory, Migura is hoping you’ll take a serious look at VaultN, an in-development digital supply chain platform that allows you to control, manage and track your key stock in real-time. Recently announced after a successful period of closed testing, Migura is hoping VaultN will become established as the standard platform for digital sales;
38 | MCV/DEVELOP September 2022
one that is at least more becoming of the way games are distributed in the 21st Century.
WHY ESTABLISH A NEW WAY OF DOING THINGS IF THE OLD WAYS SEEM TO BE WORKING JUST FINE? They still work to some extent, yes, but they definitely create a lot of friction. It was reasonable for reporting to be a little bit delayed, to be done on a monthly or weekly basis, back in the days when physical was dominant. But right now, the majority is digitally distribution and a digital product can move so fast. It’s extremely important to have real time access to data
and to also make sure that I know exactly where my digital parts are, who has access to them, and so on and so forth. That’s not the case with, let’s say, a traditional Excel file, emails from A to B, etc. You want to be able to easily scale your network and in order to do that, you need to have real time data access, real time reconciliation access, and you need to have a standardised system that makes it as
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