THE BUILDING OF BASTION, PART 1


As the veteran PR outfit begins an unprecedented fourth decade,


Richie Shoemaker gathers together members of its new and old guard to discover that as much as the games industry had changed around it, the character of Bastion remains much the same


Bastion co-founder Dean Barrett


I


n all my years writing for and about games, I can only recall visiting a single PR agency once, when I was invited to one of Bastion’s


infamous Christmas parties at the tail end of last century. Naturally my memory of that evening is a little fuzzy. Perhaps what happened is why so much time has passed before being invited back. It would explain a few things. Thankfully on this occasion my visit is far less about wanton revelry and more concerned with


18 | MCV/DEVELOP September 2022


sober reflection, as the veteran agency celebrates 30 years of sending out press kits, orchestrating campaigns, and having to deal with truculent young games journos. By way of reintroduction, on arrival at Bastion’s Spitalfields residence I mention my previous visit to Dean Barrett, co-founder and managing director, who shakes his head, either unable or unwilling to recall. “It was a different time,” he says, eyes briefly fixed on the past.


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