PR PANEL 2022 Kirsty Endfield


Founder and director, Swipe Right


Mario R. Kroll


Founder and president, UberStrategist


Dean Barrett Managing director, Bastion


Turning the tables on those that bombard his email inbox on a daily basis, Richie Shoemaker puts a salvo of questions to select members of the PR fraternity, to find out the challenges and opportunities currently facing those on the front line of game communications


Julia Herd


Founder and managing director, Five in a Boat


Stefano Petrullo Founder, Renaissance


Mike Hendrixen


Marketing and PR director, Vertigo 6


Caroline Miller


Founder and managing director, Indigo Pearl


Gareth Williams, COO, UberStrategist


Stu Taylor CEO, Dead Good Media


2021 was another unpredictable year in games PR, one in which games almost took a backseat to everything else that was happening elsewhere in the industry: Supply shortages continued to affect hardware availability, digital conferences again outnumbered in-person events, and the breakout corporate communications story was one of workplace toxicity. Will 2022 be offering more of the same, or will the increasing noise around NFTs and the clamour for live events change the complexion of discourse in the months ahead? To get an idea, we reconvened our council of revered PR experts from the UK and beyond, who between them have more fingers on the pulse of the games industry than would ever be necessary to gauge its heath. Welcome, dear reader, to the MCV/DEVELOP PR Panel 2022!


Febraury 2022 MCV/DEVELOP | 39


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