Including batch information within the target URL of a QR code allows brands to update and adjust content for each batch – a significant departure from the traditional practice of relying on a product’s packaging to communicate all this information. For example, in the event of a product issue or recall, the information can be updated to include a recall announcement – accessible not just to consumers but also to everyone involved within the product’s supply chain. Brands can also input additional expiration-related data to facilitate stock rotation and dynamic pricing at the POS to incentivise purchasing and help reduce food waste. Variable data such as batch and lot codes can also help improve reporting. For example, there is an expectation that in the future it will become necessary to provide real environmental footprint information for products. This can be calculated at a batch level, increasing accuracy and rewarding brands as they improve resource efficiency in their manufacturing processes.
Adding product data to identify products down to the batch level can provide additional benefits for brands – not least the ability to manage ingredient changes, product issues, and recalls more effectively”
Key elements The GTIN is the first and most important attribute of a QR code for use at the point of sale. It allows for price look-up and the characteristic ‘beep’ at the POS. However, the thing that differentiates a GS1- enabled QR code from a standard linear barcode is the addition of a URL, which allows the GS1 identifiers to link to online experiences. The URL is fully customisable and can be used in the same way as with a traditional QR code, to provide brand-controlled product information for users, including: •
Product description and serving suggestions.
bakeryproduction.co.uk
• •
• • Full ingredients and allergens list.
Packaging composition and end-of-life information.
Manufacturer details and contact information.
Certification and regulatory information, including sustainability credentials.
Adding product data to identify products down to the batch level can provide additional benefits for brands – not least the ability to manage ingredient changes, product issues, and recalls more effectively and ensure that consumers are given the correct information for the product they have purchased.
Getting started GS1’s new standard for QR codes offers flexibility, allowing for the creation and use of codes according to specific needs. The minimum requirement is a GTIN to enable a code to be used at the POS, with the possibility of adding further levels of granularity if needed. However, adding variable data may require additional implementation work, so it
is
important to consider what you want to achieve early on and ensure that this is built into the functionality from the start, rather than trying to change a system later. Those wanting to explore additional benefits by including variable data within QR codes would be well placed to create an implementation plan and engage with suppliers and partners to discuss requirements and create content. GS1 provides support and information, including guidance on creating QR codes powered by GS1. Finally, it will also be necessary to ensure that production lines are equipped with high-speed variable data printing equipment and machine vision systems to ensure that codes are scannable, and that all the information is correct. It is hoped that 2D barcodes will become universally accepted at POS by the end of 2027, but it’s never too early to get on board and start to reap the benefits of a move to 2D.
Kennedy’s Bakery Production October/November 2024 17
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
