LABELLING COMPLIANCE
dimensions? the move
Are you ready for
to two L
inear or ‘one-dimensional’ barcodes have been a familiar sight in the global bakery industry since the 1970s but there is now a move towards replacing them with two- dimensional barcodes.
So, if you are a brand looking to stay ahead of the curve, maybe it’s time to start thinking about how you will manage the migration to 2D codes. The global standards organisation, GS1 is working with manufacturers and retailers for the acceptance of 2D codes at retailer point-of- sale (POS) systems. While the shift to 2D codes is not mandatory, the change does offer some interesting opportunities
The main difference between 2D codes and linear or one-dimensional barcodes is that 2D codes can hold significantly more data. In addition, 2D codes are more robust against damage and wear than linear barcodes as they have in-built error correction capabilities.
Finally, 2D codes are also generally smaller, and will usually be read more quickly and reliably at the till. As well as freeing up label space which allows for more creative packaging designs and consumer marketing material, brands using 2D codes can embrace the additional data capabilities to provide
16 Kennedy’s Bakery Production October/November 2024
Domino Printing Sciences provides some insights and advice about the 2D barcode implementation process and how bakery brands can make the most of the 2D code opportunity.
more product information, improve supply chain management, and enhance customer engagement.
GS1 has developed a new standard to help brands prepare for the global migration to 2D codes at the POS – known as QR codes powered by GS1, previously the GS1 Digital Link. The new standard makes it possible to add a GS1 identifiers to a web address URL contained within 2D codes as structured data. The value of this to both bakery brands and consumers comes from the GS1 identifiers contained within the URL – such as the Global Trade Item Number (GTIN) – which act as links to digital content. While standard QR codes link to one static webpage, the GS1 identifiers can be used to connect to multiple different web addresses depending on the device or application used to scan the code. For example, a mobile phone scanner could link to a marketing promotions page via a product batch number or serial number.
bakeryproduction.co.uk
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