Sustainable Developments
Our biggest, boldest ambition is the regenerative business ambition itself… to first eliminate our negative impacts as a business and, in time, deliver positive and/or restorative impacts across our entire supply chain”
With our global scale, deep partnerships across the value chain and leadership in regenerative agriculture, we are uniquely positioned to drive positive change while also creating value for stakeholders spanning the value chain. Regenerative agriculture is key to this approach, focusing on improving soil health, biodiversity and water resources while minimising environmental impact. We tailor our programmes to meet the diverse needs of farmers, offering flexibility in incentives and fostering a community of knowledge-sharing,
while also helping
contribute to improved production and long-term sustainability. This not only boosts their business viability but also aligns with growing consumer demand for more sustainably sourced products. We believe collaboration with other industry leaders is key to supporting food security while keeping what’s best for the planet in mind and meeting evolving consumer needs. Specifically, our partnership with Ooni Pizza Ovens is an excellent example of these crucial collaborations – bringing together ADM’s regenerative agriculture efforts with Ooni’s mission to provide exceptional pizza- making experiences to homes around the globe. This partnership in the UK leverages ADM’s
unique position in the wheat to flour value chain and uses UK-grown wheat and milling to introduce an exclusive line of flour – Ooni Type ‘00’ pizza flour. With the integration of regeneratively grown flour into this
product offering, we are working alongside Ooni to bring pizzeria-quality pizzas to consumers while also supporting reducing our environmental footprints.
What role does innovation play in ADM’s commitment to sustainability, particularly in the development of this exclusive line of regenerative agriculture-based flour? AF: Land and sustainable stewardship are critical to feeding the growing global population in
10 Kennedy’s Bakery Production October/November 2024
the years and decades ahead. Regenerative agriculture plays an important role in this stewardship and supports the growth of staple ingredients like grains and flours. It’s important to remember that farmers are stewards of the land, and they understand the benefits and support for longevity that can be achieved through the use of regenerative agriculture. Formalising the process through our programme helps these growers have more tangible insight with data and reporting. As such, effective data collection and reporting are essential for the successful implementation of our programme. The UK programme was developed in collaboration with Map of Agriculture Ltd., a global agricultural data platform. This co-design incorporates advanced data analysis to simplify data collection and verification, and the latest satellite technology to ensure accuracy. Clear and understandable reporting systems are crucial to provide ADM’s customers with insights into the carbon footprint of their supply chains, as well as other environmental factors like soil health and biodiversity. We also share data with growers so they can track the performance of their crops using key metrics such as carbon emissions and nitrogen use efficiency. In addition to reporting, the programme enables growers to compare their performance against industry benchmarks and receive guidance on reducing their on-farm emissions.
bakeryproduction.co.uk
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