BRAND NEWS
Swizzels adds Spooky Eyeball Double Lollies for Halloween
Swizzels has expanded its seasonal
confectionery range with Spooky Eyeball Double Lollies, giving its fruit- flavoured compressed powder lollipops a Halloween makeover. Available in 130g sharing packs with an RRP of £1.25, the launch is designed to attract shoppers preparing for parties and trick-or-treaters. The range also includes themed sharing packs Monster Treats (440g),
Mummy Mix (340g) and Trick or Treat Lolly Mix (330g), featuring favourites such as Love Hearts, Refreshers, Drumstick Lollies and Fizzers. Other options
include Sweet Shop
Favourites, Party Mix and Sweet Treats tubs, alongside vegan-friendly variety bags. Swizzels’ Luscious Lollies, Curious Chews and Scrumptious Sweets also feature an on-pack promotion offering discounts on Halloween experiences
Haldiram’s launches premium Diwali gift collection
Haldiram’s has introduced a premium Diwali gift collection, combining traditional Indian sweets and savoury snacks with elevated presentation for festive celebrations. Available in three
sizes, the range includes the Signature Gift Box (£37.99), Festive Gift Box (£32.99) and Delight Gift Box (£27.99). Each features a curated selection of treats designed for sharing with family and friends, as well as corporate gifting. The company is also
offering bespoke 500g sweet
boxes, allowing
customers to customise gifts for friends, relatives and colleagues. Corporate and bulk orders can be arranged. The launch reflects
growing interest in personalised and premium food gifting, with Diwali providing an opportunity to celebrate the tradition of sharing sweets and treats. Rhea Agarwal, commercial director at Haldiram’s UK, said: “Diwali is a time to come together, celebrate and show appreciation for the people
around us. Gifting has always been at the heart of the festival and we wanted to create a range that feels traditional and elevated.” The collection is available to order
now, while stocks last, offering consumers and businesses a selection of festive gifting options centred on authentic Indian flavours.
through Day Out With the Kids. Clare Newton, trade and shopper
marketing manager at Swizzels, said Halloween was a key confectionery sales period, adding that retailers should ensure strong availability as shoppers prepare for celebrations, particularly in the final week before the occasion.
Baked by Steph launches personalised Diwali cookie gifts
Baked by Steph is marking Diwali with a colourful collection of personalised iced cookies, offering a festive gifting option for sharing with family and friends. Available for delivery across the UK,
the letterbox-friendly cookies feature vibrant designs inspired by the festival of lights. Each order is made and packed with care, arriving ready to enjoy, while personalisation adds a thoughtful touch to festive gifting. The collection includes the Personalised
Happy Diwali Diya Letterbox Iced Cookie, priced at £13.95, and Personalised Happy Diwali Letterbox Iced Cookies, available for £24.95. Combining decorative icing
with
personalisation, the range offers an alternative to traditional Diwali
gifts,
suitable for celebrating with loved ones or enjoying as a seasonal treat.
OCTOBER 2026 • KENNEDY’S CONFECTION • 9
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