TWIST & WRAP
“The transition to paper is already underway, and for
Christmas 2022, consumers will fi nd a mix of both the old and new wrappers in Quality Street cartons, pouches, tubs, and tins”
packaging material from the brand’s supply chain. The new wrappers were developed at Nestlé’s research and
development centre in York in the UK. Developments include the creation of a special vegetable-based coating for the paper, which does not hinder the recycling process. Nine of the 11 Quality Street sweets will move to paper-
based packaging. The Orange Crunch and the Green Triangle will remain in their simple foil wrappers as, traditionally, they have not had cellulose wrappers. The transition to paper is already underway, and for Christmas 2022, consumers will fi nd a mix of both the old and new wrappers in Quality Street cartons, pouches, tubs, and tins. Richard Watson, Business Executive Offi cer at Nestlé
Confectionery said: “Nestlé Confectionery is taking a leadership position on packaging sustainability as we work towards reducing our use of virgin plastic by one-third and making all our packaging recyclable or reusable within the next three years.” The move towards greater sustainability has also affected
producers of wrapping materials. In February 2021, for example, Constantia Flexibles introduced a new product, Perpetua, a recyclable, high-barrier, polymeric mono- material packaging solution for pharmaceutical products. Many vendors have also been focusing on expanding their
T
he trends surrounding sustainability, including recycling and the use of bio-degradable forms of PET, are expected to continue to rise, according to a report from ReportLinker, entitled ‘Global Packaging Market - Growth, Trends, COVID-19
Impact, and Forecasts (2022 - 2027)’ The trend has put many food producers under pressure
to rethink their plastic packaging and move towards more environmentally-friendly packaging solutions. Nestlé and Mondelēz, for example recently signed the European Plastics Pact – an initiative that is committed to making 100% of packaging recyclable or reusable and reducing virgin plastic usage by 2025. One of the most recent moves from Nestlé Confectionery to
enable it to reach this goal is the announcement of a move to twist-wrapped paper packaging for its Quality Street brand. Replacing the double layer of foil and cellulose with a paper wrap has led to the removal of more than two billion pieces of
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market presence by constructing new production facilities to meet the growing demand for paper packaging. For example, in December 2021, Promateris started building a new paper packaging production facility and is also looking at producing biodegradable and compostable raw materials based on corn starch. The paper and paperboard packaging sector is said to be
witnessing rapid growth – and again this would appear to be driven by the increasing demand for more environmentally- friendly packaging materials. In addition to the most recent announcement relating to its Quality Street brand, Nestlé also rolled out recyclable paper packaging for its Smarties branded confectionery products worldwide in 2021, which represents a transition of 90% of the Smarties range, with 10% already being packed in recyclable paper packaging. The purpose of Twist-wrapping machinery, along with a
huge range of material options, is to protect confectionery from moisture, light and various contaminants, without the need for adhesives, while also making it more appealing for consumers. The provision of a barrier against moisture will also give the wrapped product a longer shelf life.
Kennedy’s Confection November 2022 29
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