Event Report “Consumers are increasingly
interested in the environmental aspects of cocoa production and there is a growing concern on issues such as climate change”
A new look for a new era
The development of So’Choc is part of a wider refresh of the entire Belcolade brand. The move is designed to better reflect Belcolade’s taste-focused, sustainable and innovative vision, while ensuring customers have the creative and technical support needed to future-proof their business. As well as adopting a distinctive new identity, including a
fresh new style for packaging, visuals and communications, Belcolade is transitioning to fully sustainable and recycle-ready packaging, as well enhancing its digital offering to improve access to technical expertise and co-operative innovation. Reflected in Puratos’ Taste Tomorrow research, packaging gives a promise of freshness, adds to the quality perception and gives a feeling of safety in terms of hygiene. There is a strong increase in quality perception of prepacked food from 34% to 49% influenced by COVID-19 and the added value of packaging. At the innovation day, it was explained that three key areas were to be taken into consideration for an integrated approach: The monomaterials, labelling quality and product reliability and finally the graphical design and brand experience that comes with that.
Cacao-Trace
Sustainability for Puratos means development that meets the needs of the present without compromising the ability of future generations to meet their own needs, and customers today want to be reflected in the brands they are choosing. With this in mind, the cacao trace program reflects people, the planet and creates profits for the farmers by
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ensuring they are compensated fairly. Its in depth farmer training is done by the Puratos’ own Cacao-Trace team members and they make long term investments in the cooperative and the local communities. To focus on the planet they conduct farming best practices along with agroforestry and crop diversity, whilst aiming to achieve a carbon neutral status by 2025. To aid farmers profits the program has long term volume engagement and work to ensure a quality premium for good beans to farmers and to cooperatives. The program reaches over 8,000 farmers worldwide and Puratos forecasts a €1500K bonus in 2022, which is directly granted to farmers and their communities, due to the larger number of farms, suppliers, customers and consumers buying into Cacao-Trace. Customers expect fine flavour, single origin, transparency, sustainability, healthy ingredients and high quality products. For customers Cacao-Trace is: - A sustainable program with a tangible impact - audited and certified - Direct link to communities - Please consumers with sustainably sourced chocolate - Showcase through in-store and online materials to download
For the consumer: - Delicious tasting chocolate - Peace of mind - Protecting the planet - Supporting better lives for farming communities
As discussed at the innovation day, Cacao-Trace is an important step in Puratos’ business journey because the
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