Interactive digital experience and demonstrations A major highlight of Lycored’s presence at the expo was their latest digital experience. This ‘choose your adventure’ format allowed visitors to delve into the diverse applications of Lycored’s product portfolio. Attendees had the chance to see, taste, and feel the benefits of Lycored’s naturally derived colour solutions in various food and beverage applications. Caroline Schroeder, Global Head of Marketing
at Lycored, expressed the importance of this event for the company: “IFT FIRST is the perfect venue to present our latest offerings to customers, scientists, and food experts. We were especially excited to debut our immersive digital experience and bring our superstable colours and high-performance taste components to life through interactive demonstrations.”
Showcasing Lycored’s robust portfolio Visitors to Lycored’s booth experienced flavour bursts from their tomato-derived taste enhancer, SANTE. This ingredient was showcased in ranchero sauce, hummus, and Italian dressing. SANTE enhances flavour and complements ingredients while maintaining or improving nutrient profiles, serving as a premium alternative to added sugars and sodium. Schroeder detailed the applications of
SANTE: “We used SANTE and CTC, our two taste components extracted from the tomato, to help enhance flavour, reduce sweetener, and decrease sodium formulation. Additionally, our resilient red A, a lycopene-based colourant, gave a brighter tomato tone.”
Debut of ResilientRed™ BF Lycored also debuted their new nature-based colourant, ResilientRed™ BF, at the expo. This addition to their lineup of naturally derived hues provides beautiful and realistic shades to food and beverage products. ResilientRed™ BF is backed by science and formulated to meet growing consumer demands for clean-label foods and beverages. It offers resiliency and stability across pH, light, and heat extremes. Schroeder explained the significance of this new colourant: “Consumers everywhere are voicing a clear preference for naturally derived rather than artificial colours and are craving a return to more wholesome foods and beverages. We’re excited for customers, scientists, and food experts to meet their new best friend – ResilientRed™ BF – through interactive demonstrations on the IFT FIRST expo floor.” Lycored demonstrates their commitment to
KennedysConfection.com
The historical ResilientRed shades weren’t
free from formulation, so our team started working on it about two years ago. It’s especially important now with the artificial colour bans happening in the United States”
sustainability by using every part of the harvested tomato. After extracting nutrients, colour, taste, and other ingredient components, the remaining tomato components are repurposed into the animal industry for feed products. This no-waste approach underscores Lycored’s dedication to sustainability.
ResilientRed colours Lycored’s ResilientRed colours were a standout feature at the expo. These colours are designed for various applications, from beverages and
confectionery to plant-based meats and UHT dairy products. The resilient red A, for example, is used in gummies and fruit cups, while the new ResilientRed BF is suitable for surimi seafood coatings and plant-based UHT strawberry products.
Schroeder highlighted the resilience and versatility of these colours: “Our colours are formulated for extreme stability in high and low temperatures, light and dark environments, and varying pH levels. This makes them ideal for challenging applications like plant-based meats, where natural reds are often delicate.”
Meeting market trends Lycored continuously adapts to market trends and consumer demands for clean label, natural ingredients. The launch of ResilientRed BF, a Whole Foods compliant product, exemplified their responsiveness to customer needs and regulatory changes. This new addition took two years to formulate, ensuring it meets stringent standards and offers stability across various extremes.
Schroeder explained the development process:
“We needed to expand our offering for customers interested in Whole Foods. The historical resilient red shades weren’t free from formulation, so our team started working on it about two years ago. It’s especially important now with the artificial colour bans happening in the United States.”
Future innovations Lycored’s mission of combining nature’s goodness with cutting-edge science drives their ongoing innovation. While specific future products remain under wraps, the company is committed to exploring new possibilities and enhancing their current offerings. They continuously evaluate their portfolio to discover hidden potentials and expand their applications. Schroeder emphasised Lycored’s approach: “Our base is built on science. Even if we’ve gone to a certain length with one product, we ask, can we do this better? We’re not only looking at making new products but continually evaluating our current portfolio to see what other areas they could work in.”
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