‘Plant
s the world embraces plant-based diets and seeks healthier, more sustainable food options, Roquette, a global leader in plant-based ingredients and a leading provider of
pharmaceutical excipients, is making significant strides in this domain. At the heart of their mission is the theme of plant positivity, a central focus at IFT First 2024. Roquette’s Head of Marketing for Food & Nutrition, Alexandre Carvalho, and Head of Customer Technical Services for Food & Nutrition, Americas, Anke Golde, sit down with Kiran Grewal, Editor of Kennedy’s Confection at the show, to shed light on how this theme aligns with their strategy and the innovative products they are bringing to market.
Driving plant positivity
“Plant positivity is really about transforming nature into something that brings health and nutrition to consumers,” Alexandre Carvalho explains. The company’s approach goes beyond mere marketing; it’s about embedding this positivity into every aspect of their operations. “Our portfolio is largely plant-based, and we focus on delivering products that promote health and nutrition. This is why we emphasise positivity – because it’s about taking what nature offers and using it to benefit people’s diets and well-being.” Roquette’s strategy is centred around four main areas: protein fortification, fibre enrichment,
14 Kennedy’s Confection July 2024
IFT First Review Positivity’ powers
sugar reduction, and texture improvement. Carvalho elaborates, “We are investing heavily in protein enrichment, particularly with pea protein, to create meat alternatives and enhance beverages. Fibre enrichment is another key area because fibres aid in digestive health and sugar management, helping to combat obesity.” This holistic approach reflects a deep understanding of the evolving dietary needs and preferences of consumers. “Texture is crucial as well, because the sensory experience of food – its taste and texture – is vital for consumer satisfaction. We are committed to developing clean label ingredients that are easily recognizable and consumer- friendly',” he adds.
Plant positivity is really about transforming
nature into something that brings health and nutrition to consumers”
The philosophy of plant positivity is not just about product development; it’s about fostering a culture that respects and utilises natural resources efficiently. Roquette’s commitment to sustainability and health is mirrored in their
innovative
food solutions A
Kiran Grewal meets Alexandre Carvalho and Anke Golde at IFT First in Chicago, Illinois, to highlight the importance of sourcing high-quality ingredients, sustainability in business practices, and developing plant-based food products that meet consumer expectations.
strategic initiatives and product innovations, ensuring that their contributions to the food industry are both impactful and sustainable.
Innovative product developments Roquette’s product innovations are a testament to their dedication to plant positivity. Anke Golde introduces a high-protein shake that exemplifies their advancements. “This shake contains about 24 grams of protein per 12 ounces. It features our new creamy pea protein, which provides a smooth mouthfeel without the need for hydrocolloids. This ensures the shake remains well-mixed and palatable for longer periods, enhancing the consumer experience,” Golde explains. The shake, with its clean taste and cookie dough flavour, is a reflection of Roquette’s commitment to texture and flavour. Golde also highlights other innovations, such as a high-protein coconut milk and a buffalo wing-flavoured coated peanut. “Finding the right variety of fava beans was crucial to avoid off-notes and ensure the proper functionality for the coconut milk. It’s a high-protein beverage with a clean label and a pleasant taste,” she shares. This process, while challenging, underscores Roquette’s dedication to quality and consumer satisfaction. Carvalho adds, “The taste of pea protein has improved significantly, as we work to eliminate the ‘pea note’ that can be off-putting to some consumers. We want to create a pleasant experience that encourages people to enjoy
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