reflected in every aspect of their operations, from sourcing to production to waste management. Golde highlights the comprehensive use of
crops: “We utilise over 90% of the crop, ensuring minimal waste. For example, pea starch is used in food applications, pet food, and even paper production. Our goal is to make the most of every part of the plant.” This approach not only reduces waste but also maximises the value extracted from each crop, aligning with Roquette’s sustainability goals.
L-R Anke, Kiran, Alexandre
plant-based proteins.” This dedication to refining taste and texture is evident in their meticulous product development processes, ensuring that each product meets high standards of quality and consumer appeal.
Meeting consumer expectations Understanding and meeting consumer expectations is crucial for Roquette. “When we develop prototypes, we ensure they work both in the lab and at scale,” says Golde. “Our rigorous testing includes regulatory reviews, food safety requirements, and shelf-life analysis. We stand behind our products 100%, ensuring they perform as promised.” This commitment to reliability and quality is a cornerstone of Roquette’s approach, ensuring that consumers receive products that not only meet but exceed their expectations. Carvalho underscores the importance of the consumer experience: “The first moment of truth is when consumers see the packaging. The second is when they taste the product. The third is their overall experience and whether they will recommend or repurchase. We strive to excel at all three points.” This comprehensive
KennedysConfection.com
approach to consumer satisfaction reflects a deep understanding of the factors that influence purchasing decisions and brand loyalty.
Challenges and sustainability Developing new products is not without its challenges. Golde recalls the process of creating a high-protein coconut milk: “Finding the right variety of fava beans was crucial to avoid off-notes and ensure the proper functionality. Sourcing was a challenge, but our close relationships with farmers and our 30 years of protein processing experience helped us overcome it.” These challenges highlight the complexities involved in product development, from sourcing raw materials to ensuring consistency and quality. Sustainability is a core value for Roquette. Carvalho emphasises, “We are committed to sustainable practices, from sourcing to production. Our vertical integration with farmers ensures we minimise environmental impact. We have significant investments in sustainability, including a $350 million initiative to reduce carbon emissions and promote renewable energy.” This commitment to sustainability is
Embracing trends and innovation Roquette stays ahead of market trends by continuously innovating. Golde introduces a new product: a buffalo wing-flavoured coated peanut. “This snack uses pea starch to create a crunchy texture, delivering a multi-sensory experience. It’s an example of how we utilise every part of the plant to create innovative products,” she says. This product not only meets consumer demands for new flavours and textures but also exemplifies Roquette’s innovative use of plant-based ingredients. Another innovation is a sugar-free, fibre- fortified mocktail. “There’s a big trend towards no- alcohol or low-alcohol beverages. This mocktail, with only 15 calories per serving, contains our Nutriose® FM06 soluable corn fibre. It offers excellent digestive tolerance and can be used in various applications, from beverages to cookies,” Golde explains. This product aligns with current health trends, offering a flavorful, low-calorie alternative to traditional cocktails.
Carvalho points out the growing demand for such products: “People want the experience of a cocktail without the alcohol or calories. This trend is driven by health-conscious consumers, especially Millennials.” By staying attuned to consumer trends and preferences, Roquette continues to innovate and deliver products that meet the evolving needs of the market. Roquette’s dedication to plant positivity and innovation in food and nutrition is clear. Their commitment to sustainability, consumer satisfaction, and cutting-edge product development positions them as a leader in the industry. As Carvalho aptly puts it, “Sustainability is not just a way; it is the only way forward.” By understanding consumer needs, overcoming challenges, and embracing trends, Roquette continues to make significant contributions to the food and nutrition sector, driving the movement towards healthier, more sustainable food choices. Through their innovative products and sustainable practices, they are not only meeting the demands of today’s consumers but also paving the way for a healthier, more sustainable future.
Kennedy’s Confection July 2024 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
