Feature: Automotive
common-screen workstations viewed by multiple stakeholders in an executive multi-purpose viewer. “Te basic technology exists to provide
this level of experience and connectivity, and we can expect demand to increase as customer awareness grows and the working environment continues to evolve as we emerge from the pandemic,” said Galek, who explains that format commonality is vital for seamless multi-vehicle integration, as compatibility issues between device manufacturers’ or auto makers’ proprietary systems will provide a short- to mid-term challenge to overcome. Advancements to mobile networks such as 5G offer promise, however. “We can see a scenario whereby
enhanced synchronisation enables the vehicle to become a crucial part of a passenger’s network of interconnected devices that make up their work or personal hub,” adds Galek. “Rather than simply streaming from your phone to a screen, you’re seamlessly immersed into the mobile environment.” Such a scenario, he claims, opens up the
potential for revenue streams for vehicle manufacturers, operators and content
providers: screens in private-hire vehicles could become digital billboards streaming advertisements, targeted campaigns or public-service announcements.
Back-seat entertainment Trough modern LCD or OLED technologies, the resolution of in-vehicle displays is advancing at a considerable rate. However, the added cost of screen supply and integration, hardware certification and crash safety validation provide challenging barriers to adoption. For automotive applications, displays must also typically be able to withstand temperature extremes of -40o
C to 85o C, plus offer touchscreen
functionality including haptic feedback. According to Galek, however, this
represents an opportunity rather than a challenge: RSE is a chance for vehicle manufacturers to offer differentiation and step away from the shared-parts feel of some premium ergonomic and interactive systems. Features such as zonal, smart audio controls to adjust personal volumes and focus content already enhance the in-vehicle experience, but the potential to bring such functionality under control of a device or app takes this to the next level
of integration. Such connectivity also offers a future-proofing opportunity, enabling remote updates and upgrades via mobile internet or Cloud-based technology, to avoid building in inherently outdated technology – the latest interface or fully-bespoke layout, welcome screen or personalised settings are all potential realities. “A car’s sound system is oſten the best
system owned by a customer,” Galek explains. “If vehicles are to evolve, with the integration of autonomous functionality into a mobility space, as opposed to a traditional car, won’t we see the emergence of home- away-from-home entertainment systems?” Going forward, families can enjoy a
cinematic or multi-player gaming experience during their journeys. Augmented reality can be part of that experienence – where a map appears over a semi-transparent window, or restaurant details are projected as you drive – all these possiblities serve to demonstrate the breadth of potential for RSE technologies. As Galek concludes: “Te future may look beyond screens in the rear, to projections on to any flat surface in the car, and incorporate augmented reality technology to truly make the vehicle an extension of your living or work space.”
Back-seat infotainment content can be streamed from personal devices
www.electronicsworld.co.uk September 2021 35
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