PREVIEW: SBC SUMMIT
For anyone attending SBC Summit 2026, prepare yourself. You’re in for a busy three days. There are conference sessions to attend, meetings with potential clients, hundreds of brands to visit on the show floor, networking events, parties and everything in between. In fact, your biggest problem might be fitting it all in.
mong everything happening across the week, there are some experiences that deserve to go straight to the top of your list. From sporting icons and industry heavyweights, to face-to-face meetings with regulators and performances from global music stars, we’ve picked five things you really don’t want to miss at SBC Summit 2026. For 30% off VIP, Business, Conference, and Networking passes to access the below, use code GAMINONPARTNERVIP at checkout!
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1. MICHAEL JORDAN, CARSTEN KOERL & JASON ROBINS ON THE SUPER STAGE
Now this is a big one, everybody. SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins, hosted by former Sky Sports News presenter, broadcaster, and journalist, Kirsty Gallacher. The headline keynote, titled ‘Leadership in Sports Business’, will take place on Tuesday 29 September, and explore the evolution of sports, technology, media, data, and fan engagement through the perspective of three leaders who have helped shape the modern sports ecosystem. As part of the discussion, the connection between sports betting and iGaming will be examined, highlighting how the two sectors are increasingly operating in parallel and in collaboration. Broader leadership themes will also be explored, including building global businesses at scale, decisionmaking under pressure, and how leaders navigate change across fastmoving sports and technology markets. And the sporting star power doesn’t stop there. Former UFC Lightweight Champion Charles Oliveira will also take to the Super Stage, on Wednesday 30 September for the keynote, ‘Record Success: Leadership in Sports with Charles Oliveira’. As one of the most decorated fighters in UFC history, he’ll discuss everything from his daily routine as a champion to his view on the future evolution of the UFC, MMA and other sports.
6 OCTOBER 2026 GIO
Access to the Super Stage is available with a VIP, Conference or Business Pass.
Have an Expo or Networking pass? You can still attend by upgrading to a VIP or Business Pass or by purchasing the ‘Super Stage Pass’ (€199), through the official SBC Connect event app.
Want the best seat in the house? Purchase the ‘Super Stage Golden Circle Pass’. Priced at €499, this pass provides a seat in one of the exclusive front rows for all Super Stage sessions, alongside entrance to the INFINITY Lisbon Closing Party featuring EDM legend Tiësto.
2. SIT DOWN WITH REGULATORS FROM ACROSS THE WORLD AT THE REGULATORY GAMING MEETUPS Trying to better understand a market is never easy. But speaking directly to those regulating it gives you an incredible place to start. That’s why the Regulatory Gaming Meetups should be an essential part of every attendee’s schedule.
Taking place across all three days of the event, attendees looking to better understand a certain market will have the choice of 20 distinct meetups examining the policy changes, developments and growth opportunities shaping gaming businesses across key global markets and regions.
Regions and markets covered include Latin America, Africa, North America, Italy, Malta, Portugal, France, Germany, Asia, the UK & Ireland and many more.
Each session will be led by regulators, industry associations and subject- matter experts with direct experience of the jurisdictions being explored. For businesses operating in, or considering entering, these markets, that direct access is difficult to replicate. Here, attendees can hear about regulatory developments from those closest to them, understand how changes could affect their business and connect with the people already succeeding in the market.
And that’s just one way SBC Summit is making those valuable introductions easier.
Other structured networking elements include:
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