PREVIEW: SBC SUMMIT Christoffer Feldt-Sorensen
Symplify brings gamifi cation to SBC Lisbon
When Symplify lands at SBC Lisbon this September, it will be showcasing something operators have been asking about for a while - gamifi cation built directly into their CRM journeys.
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he Stockholm-based CRM and marketing automation platform has partnered with Promofy, the ICE Best Startup 2026 winner, to embed Promofy’s no-code gamifi cation engine into Symplify’s journey automation. The result is a native integration that lets operators trigger gamifi ed experiences – spinning wheels, mystery boxes and scratch cards – as steps inside their existing Symplify journeys, based on real player behaviour.
GAMIFICATION BENEFITS On the acquisition side, gamifi cation changes the conversation before a player even registers. Instead of matching a deposit, operators can say – come in, play this game, earn something to play with. The player converts and the operator spends less to get them there. And it’s a lot more fun than another email.
And once the player is in, gamifi cation can help keep them there. Bonuses have a ceiling – they drive spikes but rarely drive habits. Gamifi cation works differently. A player who never quite reached VIP status can earn it through a game, experiences the benefi ts for a month, and then deposits to keep it. The goal is reactivation and adding direct value to
20 OCTOBER 2026 GIO
You are actually giving something to the players and that changes the dynamic entirely
GGR and NGR. Operators who focus on gamifi cation for retention fi nd they can activate a lot within their existing audience without spending more on acquisition. What makes the Symplify integration different is the data. Standalone gamifi cation tools start from scratch - they need time to collect player data before they can do anything meaningful with it. Symplify already has the player behaviour inside the platform - who they are, how they play, when they went quiet, and what they are worth. The moment a trigger fi res, the right gamifi ed experience goes with it automatically. CRM teams handle it directly from within Symplify with no developer required. Every gamifi cation step is trackable inside Symplify. You see what fi red, what converted, and what to optimise next.
“Gamifi cation is used for two things,” says Christoffer Feldt-Sorensen, CSO at Symplify. “Acquisition – attracting new players to your brand in a more interactive way than a standard ad or SEO play. And retention – activating your existing audience in a more engaging way. You are actually giving something to the players and that changes the dynamic entirely.”
MEET THE TEAM The integration is being offi cially launched at SBC Lisbon. The Symplify team will be on Stand C548 from 29 September to 1 October, demonstrating the integration.
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