The global market for technical consumer goods (TCG) exceeded the one trillion mark for the first time in 2018, with sales of 1.01 trillion. This is a four per cent increase on the previous year. Product segments include: small domestic appliances

(+7 percent),

consumer electronics/photo (+6 percent), and information technology/office equipment (+1 percent) all contributed to this growth in sales. Global sales from major domestic appliances, on the other hand, fell slightly by one percent. For 2019, GfK is expecting a two

percent increase in technical consumer goods sales on the global market to around 1.03 trillion. These are GfK’s current results on the occasion of CES 2019 in Las Vegas. Markus Kick, GfK expert on technical consumer goods, commented: “The areas of small domestic appliances and consumer electronics proved to be the biggest drivers of sales. We are seeing a trend toward premium products in almost all segments. Consumers are also placing ever more value on connectivity and convenience. GfK is also expecting solid sales growth in 2019 with an increase of two percent.”

Segment breakdown

Major domestic appliances (MDA) continued to be the second-largest segment among technical consumer goods in 2018 with sales of around 177 billion, despite a slight decrease in sales of one percent. Overall, around 17 percent of all TCG sales last year was attributed to major domestic appliances, such as refrigerators, ovens, washers or dishwashers. Currently trending are multi-function devices and connectivity – the possibility to network devices with one another or control them using a different device.

Consumer electronics: Trend for premium smart devices Global sales in the consumer electronics and photo segment rose in 2018 by nearly six percent to 153 billion. This segment alone accounts for around 15 percent of all TCG sales. There is also a trend for premium

products in consumer electronics. High- end TV sets with screen sizes of at least 50-inch produced significant growth in sales. In the premium segment, OLED TV sets continue to increase in popularity. Headphones and portable Bluetooth

February 2019

SDA sales soar in 2018, while MDA falls


speakers proved to be significant drivers of growth on the audio market. In 2019, GfK expects to see slightly

less growth in sales of around four percent on the global consumer electronics and photo market.

Significant growth in small domestic appliances

Small domestic appliances (SDA) achieved global sales of around 86 billion in 2018. This is a significant increase of seven percent. Growth in Europe was

recorded at seven percent. Consumers are continuing to focus on the issue of “convenience”; battery- powered handheld vacuum cleaners are particularly popular right now. GfK also sees upward trends for the global small domestic appliances market in 2019, and predicts sales growth of eight percent.

Note: Sales are calculated at a fixed euro exchange rate of 0.829 to the US dollar (as of January 2018).

Leading electrical retailers and brands to come together at the sixth International TCG Retail Summit

Taking place on 2-4 April 2019, top management of the leading EMEA and national tech retailers, as well as top- level executives from the technical consumer goods (TCG) industry,


Antreas Athanassopoulos, Dixons Carphone

Jean-Baptiste Thomas, Amazon UK

come together in Geneva to share the actual challenges and look upon the opportunities that they generate. This year, the international electrical retail market has witnessed unprecedented and rapid changes for both retailers and brands: New leadership at Dixons Carphone Group, Mediamarkt Retail Group, acquisitions of European appliance manufacturers Gorenje and Candy Hoover Group by Hisense and Haier respectively are just a few examples. The overarching sixth conference edition has been named: Collaborate to Innovate. Top executives from more than 25 countries

will join the Think Tank for electrical retail and industry and will share their expertise, insights and best practices.

At the sixth TCG Summit top leaders from

TCG industry on stage will include: Klaus- Peter Voigt (CEO, era – European Retail Alliance); Hans Carpels (President, Euronics International); Antreas Athanassopoulos (Chief Customer Officer, Dixons Carphone Group); Jaan Ivar Semlitsch (CEO, Elkjop Nordic & Dixons Carphone International); Enrique Martinez (CEO, Fnac Darty); Karl Trautmann (Member of the Management Board, Electronic Partner); Enrique

Fernandez (CEO,, Russia); Emmanuel Grenier (CEO, Cdiscount); Alpay Guener (COO Europe, AO World); Bulent Gurcan (CEO, TeknoSA); Nilesh Khalkho (CEO, Sharaf, UAE); Jonas Samuelson (CEO, Electrolux Group); Anna Ohlsson-Leijon (Head of Major Appliances Europe & EVP, Electrolux Group); Matthias Ginthum (Chief Markets Officer, BSH); Henk de Jong (Chief of

International Markets, Philips); Carsten

Olesen (SVP Global Markets, Harman Lifestyle Division); Alessandro Stanzani, (EVP CIG, Canon Europe); Emmanuel Fromont (President EMEA, Acer); and Cyril Buxtorf (EVP EMEA, Groupe SEB). For more information, visit: www. ERT is a media partner for the event and will be reporting from Geneva in April.

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