Chinese manufacturer, Qingdao Haier, has completed the acquisition of Candy S.p.A, which owns Candy and Hoover. Haier Europe CEO, Yannick Fierling, will now lead the operations of the former Candy Hoover Group. He said the acquisition fits perfectly into Haier’s strategy to attain a leading position in all regions across the world and that Haier and Candy’s brand portfolios will complement each other and provide sustainable homeliving solutions to European and global customers. Candy’s brands, including Candy,

Hoover and Rosières, as well as Haier, GE Appliances and Fisher& Paykel, will be the key international brands in their respective segments and aim to become top-of-mind for global consumers, they reported. Not only this, but Haier’s vision is to become the global leader in IoT for

smart home appliances. According

to Euromonitor data,

combined volumes of the Haier and Candy groups in 2018 represented a global market share of 15.1 per cent in major appliances, 22.7 per cent in freestanding refrigeration appliances and 19.8 per cent in home laundry appliances. Combined revenue ranks fifth in Western Europe and the aim is to enter the top three by 2022. Yannick Fierling, pictured right, meeting with Qingdao Haier Chairman, Haishan Liang (left), commented: “Candy represents a major acquisition and is a terrific asset for the growth of our combined group, bringing great value to our emplo yees, customers, business partners and shareholders. Europe is one of the key markets in Haier’s global brand strategy and this combination

will accelerate Haier’s Gorenje joins the Hisense family

Gorenje, the global Slovenian-based home electronics manufacturer, has joined the Hisense family of consumer electronics brands. The Gorenje brand will continue to operate in the UK, with both sales and support continuing.

The deal, initially announced in May last year, has now been finalised and will see Hisense UK assume control of Gorenje’s UK operations and logistics, as well as launching new products to the market.

While the Gorenje brand will continue to be available in the UK, a new range of Hisense Cooking products will be introduced in the UK as a result of Gorenje joining the group. Ovens, hobs, hoods and dishwashers are all due to be released this year, alongside the existing wide range of refrigerators and washing machines.

Operationally, within the UK market,

Iztok Krulc will continue to head up the Gorenje brand in the UK.

Speaking about the acquisition,

Howard Grindrod, managing director of Hisense UK, commented: “This is a really exciting deal for both brands. It

February 2019

Candy acquisition completed 5

positioning in the region” Beppe and Aldo Fumagalli, who are members of the family that owned the Candy business since 1946, will be non- executive Directors of Haier Europe. They added: “Combining further investment

from Haier with Candy’s innovation capabilities and Italian design, technology and style, we are confident that the company will further grow to become the leader in smart home appliances with a high level of competitiveness.”


represents a fantastic opportunity for us to work together to offer an incredible range of high-quality and innovative products into the household appliance market. Gorenje has a long-standing reputation for quality and style, and we will continue this tradition and combine it with our extensive R&D facilities to innovate and continually improve. “We expect the new Hisense Cooking range to be introduced to the market early this year while the Gorenje brand will continue in the UK. We look forward to working alongside our existing retail partners to showcase these brilliant ranges, as well as forging new partnerships as we continue to grow as a household appliance brand.”

Housewares retailer ProCook has announced the purchase of Steamer Trading Cookshop. The acquisition includes 27 Steamer Trading stores, the e-commerce business and the head office team. Daniel O’Neill, owner of ProCook, said: “We are delighted to announce this news and see it as a fantastic opportunity for Steamer Trading and ProCook to grow both brands. Our focus will continue to be on providing excellent value for money, great service and innovative high-quality homewares. “We are very excited about the future, though because of high rent and rates, and

the current retail climate, we had to make the decision not to take on all the stores. However, we will endeavour to fill all vacancies across our stores by transferring people from closing stores.” Clare Burgess, who was previously trading director of Steamer Trading, will now head up the Steamer Trading Cookshop brand. She said: “While I’m sad to say goodbye to some colleagues, I’m excited about the future for Steamer Trading. The new Steamer Trading stores will be offering an exciting shopping experience with a great mix of exclusive products alongside iconic kitchen and homeware brands.” ProCook was founded over 20 years ago and supplies housewares with savings of up for 50 per cent compared with other leading brands, by producing and delivering products direct to the customer with no middleman. With 37 UK stores, a fast-growing e-commerce business and a strong international

presence within eight European markets, it is headquartered in Gloucestershire. The retailer designs and manufactures around 1,500 exclusive products that span the cookware, kitchen accessories and tableware categories.

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