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News


Roidmi goes to the top in Harrods


Roidmi, the cordless vacuum cleaner brand, is being given a lift with a month-long elevator wrap promotion in famous London luxury department store, Harrods. All six of the store’s main elevators have been covered in full-size Roidmi artwork, promoting the brand to visitors, which can top 300,000 on peak days. The artwork highlights the Nordic designer style of the brand across its stick-vac, mopping stick-vac and handheld ranges. The brand, available from Witt in the UK, has gained significant market share since its launch late last year thanks to its award-winning design and technology. Featuring high-power digital motors, premium batteries and a five-year guarantee with class-leading two-year battery warranty as standard, the line-up is proving a popular alternative to the margin-squeezed mainstream premium vacuum brands. Commented Witt UK and Ireland Sales Director, Geoff Johnson: “Harrods is a


great win for Roidmi’s market development, underlining the brand’s premium quality to the highest customer footfall of any retail store in the UK.” Harrods joined Euronics members and Selfridges as an approved retailer for the


six-strong line-up of Roidmi’s cordless cleaners last month. The Roidmi range is also being expanded in October with a new flagship model, the RS60, which adds OLED display, second generation antibacterial water tank for the mop function and ZiWei licensed silver-ion sterilisation system in the vacuum. The latter offers four-stage sterilisation, from the roller to the final stage filter, proven to help kill bacteria and restrict virus replication in the exhaust air released back into the room.


John Lewis scraps staff bonus after profits hit by lockdown store closures


The John Lewis Partnership will not give staff members a bonus for the first time since 1953 after this year’s lockdown knocked the company’s performance. The group said it plunged to a £635 million pre-tax loss for the six months to


25 July after higher costs offset a one per cent rise in sales. Once exceptional items were taken into account, including a £470 million write-down in the value of its stores, the retailer’s loss in those six months stood at £55 million. In a letter to partners today, Chairwoman, Sharon White, said the announcement about there being no staff bonus “will come as a blow”. In April, she warned of these potential circumstances. Ms White said the decision “in no way detracts from the commitment and dedication” that staff have shown, and “outside of exceptional circumstances, we would now expect to begin paying a bonus again once our profits exceed £150 million”. At John Lewis stores, online sales surged by 73 per cent in the six months to


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25 July; Ms White said this helped to offset the impact of shop closures. Online sales now account for more than 60 per cent of overall sales for the department store chain, up from 40 per cent before COVID-19 hit, she reported. Looking ahead, Ms White said that the outlook for the second half is “clearly uncertain” and that Christmas trade is “particularly important” to profits. In fact, the retailer announced that its Christmas shop in John Lewis has opened early this year. Ms White concluded: “We believe the most likely outcome will be a small loss or a small profit for the year.”


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September 2020 ertonline.co.uk


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