AWE Europe Special Feature

September 2020

Smart security is on the rise By Stuart Tickle, AWE Europe Ltd

AWE has been selected as the UK Residential Integration market channel partner for Ring X Line, a premium-level group of Ring devices and subscription bundles designed specifically for dealers that install technology into people’s homes.

X Line is tailored for those dealers who are

looking for ways to provide a more seamless “do it for me” installation process for clients. Each X Line bundle is built around a Ring

Video Doorbell or Security Cam and includes a Ring Protect Basic subscription for the lifetime of the device, along with a four-year limited warranty. With the ability to add more complementary devices, including a Ring Alarm Security System, integrators can create a comprehensive home security system. A 2019 survey of the smart security space (by

Futuresource) included smart security cameras, video doorbells, locks, and detectors, showing a 37 per cent uptick in shipments in 2019 globally. Of those categories, video doorbells witnessed the greatest increase with a 57 per cent shipment growth in 2019 alone.

In the smart security space, video doorbells witnessed a huge increase in 2019 with a 57 per cent shipment growth.

Security products regularly feature within

homeowners’ top likelihood-to-buy for smart technology, too. Older generations are also accepting and recognising that being connected to your family is a real benefit, and that includes the peace of mind that comes from securely sharing selected video footage or notifications with their loved ones. This trend will continue, with desirable high-end functionality and features becoming more accessible to more people. Consumers are increasingly comfortable with

connected devices and previous resistance is falling away and being replaced with a desire for practicality and accessibility. The COVID-19 lockdown has, in our opinion, accelerated this trend, with people’s homes becoming more of a focus of their time and family activity than ever before and a desire to be connected. This aligns with families using money

previously allocated to foreign holidays and entertainment to improve their homes. This is partly in preparation for winter and any further lockdowns, so there is a huge amount of interest in the advice and services which a professional integrator can offer. Andrew Vloyanetes, General Manager, Installed

Solutions at Ring, says: “We care about providing our customers with many options so that they can set up the best security system for their individual needs and ensure they have the best possible experience with our products and services.

25 “We’re thrilled to bring X Line to the UK and

to introduce these premium bundles to professional installers, looking to support their customers with a choice of effective, affordable home security solutions. “With AWE’s excellent industry knowledge and

award-winning customer service and support, they are a great partner for Ring X Line in this marketplace.” Ring X Line bundles include Ring Video

Doorbell Pro X (£329), Ring Video Doorbell Elite X (£449) and Ring Video Doorbell 3 Plus X (£299). Other available bundles include: Ring Stick Up Cam Elite X (£279), Ring Spotlight Cam Wired X (£299) and Ring Floodlight Cam X (£349). The Ring partner accreditation program includes

a comprehensive online training program and partner approval process. Retailers that install in people’s homes and who are interested in becoming an accredited X Line dealer should visit:

Ring Video Doorbell 3 Plus X

Floodlight Cam X

Stick Up Cam Elite X

Video Doorbell Elite X

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