Neff’s N90 fully integrated dishwasher. Bottom left: The 6TH SENSE induction hob from Whirlpool.

September 2020


Efficient minds

Technology in home appliances is constantly evolving and today it is the responsibility of manufacturers and retailers to educate and develop the consumer’s eco-consciousness.


ustainability is increasingly moving to the forefront of consumers’ minds. As consumer awareness of climate change and the impact of our carbon footprint rises, spending behaviour

will continue to change and energy efficiency and the use of sustainable materials are undoubtedly becoming significant factors influencing purchasing behaviour. The benefits of induction cooking, for example,

are clear, as it is the most energy efficient hob on the market. As the hob generates heat directly within the saucepan, through an oscillating magnetic field, creating heat via electromagnetic energy, only the exact amount of heat is generated, reducing the energy required with no wastage.

As a result, over the coming years, induction

hobs will continue to grow in popularity and it is inevitable that the sales of gas hobs will continue to diminish, according to Charmaine Warner, Brand Manager at Whirlpool, especially as new homes are not going to be connected to the gas grid in the next five years. In July this year, Whirlpool launched a brand new

range of black glass induction hobs with its patented 6TH SENSE technology. These hobs feature four cooking zones and benefit from flexible cooking options. To optimise the experience further, they also have automatic settings that enable users to select functions, including keep warm, boiling, melting or simmering, with just one touch; the chosen setting is maintained by intelligent 6TH SENSE sensors – which can save consumers up to 30 per cent in time and energy. Meanwhile, at Beko, efforts are being made at

its production plants to reduce marine pollution through the use of materials from recycled fishing nets, as Marketing Director (UK and Ireland), Vijay Bhardwaj, explains. “Around 640,000 tons of fishing nets and lines are

lost every year, continuing to trap marine animals for decades to come,” he says. “Upcycling these old nets together with waste textile fibres, creates a nylon- based composite material with mechanical strength and thermal resistance, which is used in oven parts.

“In cooking, since Q4 2019 all the carry handles

on the sides of Beko’s built-in ovens have been made by using these recycled materials, as well as the display cover and glass holder parts, and on the back, sides and edge protection of the burner plates on freestanding cookers as well.” After dinner, of course, comes the task of

cleaning the kitchen. Consumers know which appliances to use to save their own precious time, but do they know how much energy they are also saving by using dishwashers? Many consumers are under the impression that

dishwashers are costly to run and use a lot of water and energy. However, modern dishwashers are highly efficient appliances and the average dishwasher uses as little as nine litres of water to clean a full load, which is less than washing by hand. Retailers should communicate the benefits of

these, in terms of water consumption, to consumers and encourage them to consider the most energy efficient model in their budget. There are also start delay options as well, which allow users to run cycles when energy tariffs are less expensive. Says Alex Lucas, Category Manager, Dishwashing

and Laundry at BSH Home Appliances, thanks to the hydraulic systems that make BSH dishwashers water efficient, these appliances can do a complete cycle using even less water – just 6.7 litres.

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