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ECO-APPLIANCES Analysis


Cooling In the refrigeration sector, there’s another new Grundig product in the pipeline. Mr Bhardwaj adds: “We’re also planning to


launch the world’s first bio fridge-freezer! From October this year, this Grundig 70cm Combi will be made using bio-based plastics, bio-based polyurethane insulation material and bio-based composites made of food residue. “The egg tray is made using 20 per cent egg-


shells and 80 per cent plant-based bio-plastic, the fresh food square fan cover is made with bio- plastic and the door gasket uses soya oil.” On offer from LG is its InstaView


Whirlpool’s Ms Warner adds: “What’s more, the 24


6TH SENSE Live app features the Eco-Monitor, which assists the user in selecting the most efficient wash and dry programmes and displays an estimate of the energy and water consumption for the cycle. You can also change individual aspects of the programmes to further achieve the best savings.” Returning to the topic of sustainable materials,


the tubs on selected Beko washing machines are made from recycled PET bottles, which saves raw materials and reduces waste going to landfill. Beko’s Mr Bhardwaj explains that the company


recycled more than 30 million PET bottles from 2017 until 2019 year-end. Last year, around 11 million recycled PET bottles were used in the production of washing machine and washer-dryer tubs. “We are looking to extend the PET tubs to the


majority of washers and washer dryers by the end of this year,” he tells ERT. “In the future we are also looking at increasing the number of parts that are made out of recycled plastic in all our models. “The Grundig brand, meanwhile, will soon be


launching a washing machine with a microfibre filter located in the detergent drawer. More than one million fibres are flushed down the drain and end up in the oceans after every single washing load; this new filter technology will block 90 per cent of microfibres from entering water sources.”.”


(GSX960MCVZ) door-in-door fridge-freezer, which, with its unique glass panel on the front door, means the user doesn’t have to open the fridge to check exactly what’s inside – they just knock twice on the screen to turn it transparent to see inside. Having the door open lets the cool air escape and, in turn, increases energy consumption as the fridge needs to work harder to re-regulate the temperature. The fridge’s patented Inverter Linear Compressor


also helps efficiency by using fewer components than conventional compressors, resulting in reduced friction, less noise, and higher savings on energy. Fruit and vegetables start to lose vitamin


content from the moment they are harvested, so once they are served up they have already lost a lot of their best nutrients. Beko’s HarvestFresh refrigeration technology – a first for the UK market – tackles this issue to preserve Vitamins A and C by using a three-colour light inside the fridge’s crisper draw, which mimics the 24-hour cycle of the sun. “It’s almost as if the fruits and vegetables in the


fridge are still outdoors in the field,” continues Mr Bhardwaj. “HarvestFresh helps reduce the amount of waste but now more than ever before, people’s health and being sustainable is also at the top of their agenda.” According to research commissioned by


Hotpoint, UK households throw away seven million tonnes of food every year. In response to this, the Hotpoint Fresh Thinking for Forgotten Food campaign, launched in 2018, encourages consumers to get creative with leftovers, turning the most commonly wasted ingredients into tasty dishes, to decrease levels of domestic food waste being sent to landfill site.


Top: Beko’s HarvestFresh refrigeration technology. Inset: Indesit’s slimline Push&Go dishwasher.


Ms Balderson comments: “Whirlpool UK


Appliances [parent company to Hotpoint] has embedded sustainable practices into each area of its business. “Appliances are getting smarter and advances


in technology provide greater convenience, further reduce energy consumption and help people live a more sustainable lifestyle. We expect this development to continue and will filter through to mid and entry-level segments in the market in the future.” LG’s Mr Palmer agrees: “Along with


artificially intelligent appliances, we expect the eco-friendly segment of the market to grow faster than any other segment as the world’s climate crisis becomes even more prevalent.” Good energy ratings are increasingly becoming


a top priority for consumers when purchasing a new appliance. Education is a vital aspect of this and retailers should go beyond explaining the energy rating given to appliances and describe, in detail, the unique technology behind it.


September 2020 ertonline.co.uk


Above: The PET machine drum.


Hotpoint fridge freezer.


Beko HarvestFresh fridge crisper drawer.


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