Advertorial AMDEA
AMDEA offers winning ways to help customers save
• Replace to save – replace wisely by buying the highest affordable appliance on the rating scale; consider replacing fridges and freezers over 15 years old.
A
MDEA’s autumn “Know Watt’s What” promotion
features four
straight-forward ways to save on the cost of running vital home appliances.
The award-winning campaign encourages
householders to embrace a little knowledge to enable them to hone their appliance habits, saving money and helping the planet. “Know Watt’s What” explains why some technology people are thinking of buying – heat pump dryers and washing machine eco buttons – are more economical. It also outlines why some smaller appliances, like microwaves, are cheaper to use than conventional ovens. And when replacing appliances, it shows how customers can make long-term savings by buying as high on the energy rating scale as possible.
Four ways to save • Use to save – use installed tech: eco-mode on washing appliances, smaller cooking appliances like microwaves to cook smaller quantities
• Maintain to save – look after machines to prolong efficient performance and lifespan.
• Repair to save – consider repairs before replacement
Pressure on bills is high As nights draw in and temperatures drop, householders will be more concerned about energy bills. Their worries will be heightened by the backdrop of the on-going cost-of-living crisis and consistently high utility bills, with a typical dual-fuel household bill set to be just under £2,000 over the next few months.
Savings to be made “Know Watt’s What” savings at the latest energy tariff, include an average: • £600 on replacement appliances by cleaning lime-scale from washing and coffee machines,
kettles & irons
Limescale on heating elements reduces efficiency and appliance lifespan
• £100s with prompt repairs Heeding your appliances - ignoring a strange noise from your machine can develop into a bigger costlier problem
• £100 running a heat pump dryer instead
of • £40 a condenser by choosing ‘C’ tumbler
Heat pump technology can reduce drying costs by a third or more
over ‘F’
rating when replacing a fridge Fridges with higher ratings use less electricity every year of their lives
• £70 a year replacing a 15-year-old fridge freezer Modern fridges are far more energy efficient than old ones
Valued advice from retailers AMDEA chief executive Paul Hide explained: “Retailers can help customers to think about how their appliances can save them money by underlining that choosing a high-quality appliance – a valuable asset – and looking after it will mean it performs efficiently for longer. Once fitted, appliances are often forgotten about, but they are machines that benefit from small acts of care.”
Interested to include assets from AMDEA’s “Know Watt’s
What” campaign in
messaging? Contact:
Rebecca.hildreth@amdea.org.uk
your
Goldmine of other tips Know Watt’s What is home to a host of other maintenance and usage tips to secure good, long and economical performance from appliances. The savings calculator shows how buying high on the ratings scale saves money long-term. With maintenance tips, readers can learn why, for example, descaling machines that come into contact with water is important. If a repair is needed, there’s a section dedicated to repairs and spares so customers can get genuine parts and expert advice promptly from 68 brands. And there’s even information on all- important recycling.
October 2023
ertonline.co.uk
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