IFA 2023 Review
More evolution than revolution at IFA 2023
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Europe’s premiere technology exhibition roared back into life this summer. The show may have lacked star power, but there were still plenty of highlights, reports Steve May
from 138 countries in attendance, the show maintained its stature as a juggernaut in the world of electricals, although the absence of heavy-hitting exhibitors like Philips, Amazon, and Sony was certainly notable. Since its inception in 1924, IFA has served the
A as stage for ground-breaking
launches. Over the years, it has witnessed the unveiling of a slew of iconic devices, including tube radio receivers, colour TV and the first domestic video recorder. With such a storied history, expectations are always high, and this year’s event delivered – – albeit with product reveals that were more evolutionary than revolutionary.
LG wowed with its 27LX5 StanbyMe
Go portable TV (right). This unique device ingeniously places a 27-inch LED LCD screen in a briefcase, for easy transportation. The screen folds flat within the case when not in use and unpacks when you’re ready to watch! Running LG’s TV webOS platform, it offers a wide range
venerable institution in the world of consumer electronics, IFA returned to Berlin this September, for its 99th edition. With over 180,000 trade visitors and consumers
of streaming apps, so there’s no need for any additional sources to be connected. The StanbyMe comes with a three-hour battery life, for on-the-go entertainment, but can also be powered from the mains. What’s intriguing is its flexibility; the StanbyMe screen can rotate 90 degrees from landscape to portrait mode or be placed in a table configuration. A 20W sound system is integrated into the case, to complete the viewing experience.
tech Panasonic pushed its gaming credentials
hard at IFA, showcasing its Game Mode Extreme platform on the MZ980 OLED TV. This new dedicated interface allows players to optimise their button-mashing with 4K 120Hz refresh rate support, AMD FreeSync Premium and NVIDIA VRR, along with a new True Game Mode for more accurate colour reproduction and enhanced HDR tone mapping from game consoles. The brand also introduced the GNW10 Sound Slayer, a wearable gaming audio system. This second-generation wearable sound system boasts a quartet of 38mm speakers and handles multichannel audio with less than 20 milliseconds of latency.
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