NEWS Creda joins the D.A.D. family


The brand plans to shake up its existing cooking and laundry line-up in 2025, as well as introducing new categories later in the year.


8


D.A.D. (Domestic Appliance Distributors) and Creda have announced a brand new partnership that will see Creda relaunch, revitalise and expand its product range with a focus on energy-saving and space-saving appliances.


The legacy of Creda extends across generations, and its appliances have been                 its philosophy of delivering innovative, high-quality  Sertac Sertler, Managing Director of Creda, leading


the relaunch of the brand, said: “We are very pleased to partner with the UK’s biggest distributor which has extensive coverage and experience in the white goods industry. 


 and design; with D.A.D.’s support we look forward  


focused approach, and we are hopeful of a recovery   D.A.D. Managing Director, Alison Taylor, added:


“We’re delighted to have the opportunity to exclusively partner with Creda – a brand that has a very strong heritage and is recognised and trusted in the UK. With           


CDA appoints Chris Ward as new Managing Director


 new Managing Director, following the recent departure of Dominic Worsley. Mr Ward (right) brings a wealth of experience, having previously served as Chair


 service tools. He also held the position of Retail Director at high street retailer, Wilko. 


 


          transitioned to Middleby Residential, where he now serves as UK Group Managing Director for well-known appliance brands including Aga, 





   


 Reseller for Miele parts and accessories


Spare parts specialist ASWO has been appointed as an Authorised Reseller for parts, accessories and consumables by Miele UK. 


 working relationship.


     Service Director at Miele, Aisha Tague, added: “We are delighted to continue to


 such an established wholesaler will continue to ensure that genuine Miele spare 


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44