COOK LIKE A PRO Home Appliances


The new AEG kitchen range


“Electrical retailers play a vital role in our success,” Mr White continues. “Their showrooms provide consumers with a chance to see how our appliances fit into kitchen settings. In-store demonstrations are a key way for retailers to engage customers and showcase the benefits of our appliances.” To support this, AEG provides dedicated


Training Managers who work with retailers to ensure staff are equipped to deliver effective product demonstrations.


Healthier cooking 28


Hoover’s H-Oven 500 delivers professional- grade features too, such as the Pro System for even cooking and recipe integration via the hOn app, making home cooking both accessible and enjoyable. Consumers can replicate restaurant- quality dishes with ease.


“Demonstrating the H-Oven 500 in-store, especially its Steam and Pyro Clean features, can have a significant impact on sales,” adds Ms Davies from Haier UK. “Retailers can highlight its connectivity, showing how users can control the oven or access recipes remotely via the hOn app. Hands-on demonstrations help customers understand the value of upgrading their current setup.” Haier works closely with its retail partners


through product demonstrations and cooking events. These interactive sessions allow consumers to experience the benefits of its iF Design Award-winning appliances, and such events showcase how smart technology integrates seamlessly into modern kitchens, aiding purchasing decisions. On another front, AEG has embraced the


trend of coloured finishes. Its Matt Black range, including the 7000 SteamCrisp Oven and 8000 Integrated Wine Cooler, combines sleek design with cutting-edge technology.


“Minimalist, multifunctional spaces are


increasingly popular,” says Michael White, Channels Manager at Electrolux Group. “Features like clutter-free countertops and integrated appliances are in demand. Our AEG Induction Extractor Hobs eliminate the need for a cooker hood, aligning with this trend.”


Belling’s Farmhouse 110DF Black


Looking ahead, AEG expects continued demand for energy-saving appliances that support sustainable living, with consumers increasingly seeking eco-friendly options, according to Mr White. He says: “To meet this demand, we’re introducing energy-efficient products like our EcoLine selection.” As technology advances, home chefs are seeking ways to elevate their skills while promoting sustainability. This was evident at IFA 2024, where AI-driven appliances focused on personal health and reducing environmental impact. AEG’s new kitchen range – its largest kitchen range to date, set to launch in 2025, blends innovation with sustainability, enabling users to create healthy, delicious meals with minimal effort while conserving resources. Also unveiled at IFA, AEG’s SaphirMatt Induction Hob is made with durable glass and it resists abrasions from daily use.


“The focus for most consumers in recent years has been on cost-effective, energy-efficient, and healthier cooking – and the reasons for this are well-documented,” says Steve Dickson, Head of Marketing and Innovation at Glen Dimplex Home Appliances.


“Home baking and cooking from scratch have continued to grow, fuelled by the rise of recipe content and ‘how-to’ videos on social media; platforms such as Instagram and TikTok have inspired consumers to experiment with new cooking techniques and try different meals. “This is why it’s crucial for manufacturers to


ensure their appliances are flexible enough to meet these demands. Range cookers are ideally suited for this, offering both capacity and a wider array of features and benefits – a need we’ve addressed across our Stoves and Belling brands.” Health, wellbeing and cost are key factors in the decision to cook at home. Consumers are prioritising family meals, especially as household budgets tighten, but they still seek quality. Research conducted by Belling earlier this year revealed that cooking for just one hour a day can cost a household £209 annually in fuel. >>


November 2024 ertonline.co.uk


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