COOK LIKE A PRO Home Appliances
November 2024
ertonline.co.uk
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In response, Belling launched its Energy- Saving Recipe Book, featuring lower-energy versions of popular dishes, alongside tips to maximise appliance efficiency. “This year, we relaunched our Belling Farmhouse and Stoves Richmond Deluxe 60cm dual-fuel mini-range cookers, now with AirFry technology,” explains Mr Dickson. “We’re also excited to introduce our new and improved 90, 100, and 110cm range cookers across the Stoves Richmond and Richmond Deluxe, Belling Cookcentre, and Belling Farmhouse collections, available in dual-fuel, induction and electric options.
“All of these new models offer generous capacity and a comprehensive package of features to accommodate current cooking trends and busy family lives.”
The Stoves Richmond Deluxe 100 and 110cm Dual-Fuel models feature the market-exclusive Quad Oven – four fully functional ovens with a combined capacity of 196 litres – plus seven- burner gas hobs with a 4kW PowerWok. The 13-setting multifunctional main oven includes AirFry technology for crispy results, while a dedicated slow-cook cavity is perfect for hearty one-pot Winter meals.
“The new Belling Farmhouse range offers
increased capacity, additional shelves, and accessories for greater flexibility. The 90cm model boasts a 81-litre tall, fanned oven. All models now include the new AirFry function and tray, which circulates hot air rapidly for crispy results with minimal or no oil. Consumers are increasingly drawn to home baking and batch cooking for a multitude of
reasons, and products like the Ariete 1,200W Vintage 5.5L Stand Mixer (available in the UK through Bluestem Group) are perfect for home bakers aiming to replicate TV-worthy creations. The rising cost of living is another factor driving this trend; as dining out becomes more expensive, many find home cooking a more economical option. Consumers now look for appliances that make cooking easier and more efficient. Products like the Kenwood 4.6L Chef Stand Mixer (KW0304) – also from Bluestem – cater to this demand by offering versatility and convenience. “To effectively showcase the benefits of our appliances, independent retailers can adopt several in-store strategies,” explains a Bluestem spokesperson. “Creating dedicated demo areas where customers can see appliances in action is essential. Additionally, displaying product videos highlighting unique selling points significantly enhances the shopping experience.” Bluestem Group offers a library of product videos for retailers to showcase in-store or on their websites. These act as ‘silent salespeople,’ demonstrating product features and capabilities. Maintaining ample stock is also vital. When customers can take home their new appliance the same day, they are more likely to buy. If stock runs low, Bluestem Group ensures quick replenishment, offering next-day delivery either to the store or directly to the customer. Equipping your customers with the right kitchen appliances can transform their culinary experiences and empower them to really “cook like a pro”!
Stoves Richmond Deluxe 110DF in cream
Above: Statesman’s 13-in-1 Digital Air Fryer Oven 15 Litre Black SKAO15017BK. Below: Ariete Vintage Mini Chopper.
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