Home Appliances PROFILE
26 A smarter Christmas!
SMART is a premier SDA manufacturer that combines leading technology, design and value for money in all its products. Dr Sam Attia, the company’s Chairman and CEO, tells Jack Cheeseman all about the latest kitchen gadgets for the Christmas trading period!
leading online platforms. Dr Attia tells ERT that Christmas is, like many manufacturers at this time of year, extremely busy; it is usually a time when the company is sold out of its key lines beyond expectations. This year, pre-orders started in July for some corporate clients! “We have never been busier,” explains Dr Attia.
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“Those who planned forward with SMART have secured all their products until January. This year we have seen an amazing demand on all our new innovations – our Voice Egg Steamer (it does actually talk to you!) was sold out three times; our three-in-one Waffle, Panini and Grill sold out
panning UK and international markets, SMART works with many well- renowned clients, including Harrods, Wayfair, Hut Group and other main distributors as well as some of the
twice; and the same with our famous Theatre Popcorn Cart.” Dr Attia says that business picked up sharply
during this year, with the SMART Tunnel Toaster and SMART Radio Toaster among the company’s best sellers. “We did well during lockdown but we thought
that 2021 will have a difficult festive period as the high street is trying to re-adjust,” he continues. “However, we were totally taken by surprise with the demand for SMART unique Retro and Modern lines alike. “We pride ourselves of three distinct
foundations at SMART; firstly, only high quality products to be produced for the UK and our international clients, secondly, best certifications and fair pricing, and thirdly, total service dedication and support for all our clients and
distributors. We do not do cheap because we just do not believe in its value to both end consumers and all our retail and wholesale clients. Working within a competitive industry, Dr Attia
says he feels it is important that the company employs certain techniques which help it stay ahead of emerging trends and developments. He says the company is always coming up with innovative ideas, and it aims to release new products regularly in order to constantly stay ahead of the market. He goes on: “Research and development is vital
for us. New ideas, such as our Tunnel Toasters and Breakfast Masters, are just two examples of what we are producing each year that are all year- round pragmatic, clever and cool appliances to have at home. We produce at least two new items per season.”
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