Electrolux: Luke Harding ERT INTERVIEW


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‘Sustainability is part of our DNA’


“It starts from the root of the company, but it doesn’t end with us,” explains Luke Harding, General Manager of Electrolux UK and Ireland, as he talks to Jack Cheeseman about helping consumers live more sustainably at home with their appliances, and why it’s so important to tackle climate change now.


about enormous opportunities. The topic of sustainability is extremely pertinent right now with the COP26 summit having just taken place in Glasgow, Scotland. World leaders and negotiators from across the


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globe gathered to agree on a path forward for tackling global warming. The Glasgow Climate Pact set out plans for countries to cut emissions further and faster in the next decade. Crucial other


he world today is constantly changing due to the influence of global megatrends, and these create challenges for many businesses – but they also bring


decisions were also reached, on accelerating the shift to clean power, on how international carbon trading should work, and on how much money rich nations should funnel to poorer countries to support their efforts to deal with climate change. To say that businesses will be affected by these


forward-thinking objectives is an understatement. However, many are already on their way to achieving their own goals to reduce their environmental impact and help


towards fighting climate change. Electrolux is one such global manufacturer


taking a lead on this. Last year, the company launched its new sustainability framework, For


the Better 2030, that includes ambitious intentions to create better solutions, better living and a better company to ensure it remains at the forefront of developments throughout the next decade and beyond. Electrolux has several key aims, including zero


carbon emissions from its factories and sites around the world by 2030; product ranges containing at least 50 per cent recycled materials by 2030; developing appliances that use less water, as part of its work with the 50L Home Coalition; and using its voice to inspire and educate consumers towards a much more sustainable way of life.


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