Home Appliances CHRISTMAS


Christmas in the kitchen


While the kitchen has long been established as the hub of the home, with Christmas just around the corner kitchen appliances will take centre stage! Jack Cheeseman reports.


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gatherings with family and friends or even cooking the Christmas dinner. Here is ERT’s ultimate guide to the SDA products that will be flying off retailers’ shelves this festive season.


M Damion Templar, UK & Ireland MD at Jura, says… Our new Z10 has come at the perfect time and it has created a lot of


attention and buzz! Cold brew coffee at the touch of a button – it’s a world first in the home coffee category. This was huge for us; sales are buoyant and we have advance orders from our dealers to maintain their stocks up to peak. The Z10, which comes in Diamond Black and Aluminium White, prepares


the entire range of hot products, from intense espresso to hip flat white, but with cold brew specialties. This is made possible by the Product Recognising Grinder (PRG), which recognises the selected specialty and adapts the grinding fineness exactly to it at lightning speed. There’s a double-speed 4.3-inch touch screen and Wi-Fi connection as standard, so you can connect your smart phone for remote control of the machine and its accessories. We find that Jura products are definitely purchased as gifts around this


time, but people also like treat themselves for sure. At an average RRP of £1,200 we are a considered purchase, not an impulse buy. Yet Christmas is the perfect time for consumers to drop hints about “special” presents. And most importantly, we have also got stock! We have worked incredibly


hard this year with our international teams to ensure that supply chain issues have been mitigated as much as humanly possible. Our dealers can order from us as normal.


uch of the nation has spent the past two years at home cooking and baking to pass the time, so it’s inevitable that many people will look to continue that in the new year and will therefore be asking for the latest kitchen gadgets from Santa this year. Whether it’s a present for a budding home chef, a foodie or a new homeowner, there are so many great gifts to choose from in the SDA


category. Or consumers may be looking to just treat themselves. Either way, kitchen appliances will certainly take centre stage both under the tree and on kitchen worktops this season for those hosting


Christmas is definitely a busy time for us, although the majority of our sell- through is around the last November pay day! We will see sales ramping up to that period and maintain strength until Christmas Eve. It has been tricky to predict things this year; we have had 30 per cent


growth due to the new home office trends and we will experience even further growth.


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