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IFA Berlin 2023 unveils new ‘Retailer is King’ programme


Organisers of the IFA trade show in Berlin have revealed the new “The Retailer is King” programme, set to target retailers and buyers at the show – which will be held from 1 to 5 September this year. The new feature will give retail visitors and buyers


extra benefits, including a preferred badge pick-up area with Fast Track Access – a fast lane at the south entrance to speed up access to the show. Show organisers said that retailers will be able to


take advantage of exclusive guided tours across key exhibition features and leading exhibitors, enabling


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KBBG celebrates 10th anniversary in the UK


Kaiser Appliances opens its first UK showroom


Kaiser Appliances UK has opened its flagship showroom in the heart of Chelsea in London. It boasts an extensive range of appliances from the brand’s distinctive product ranges, and the store will be used to offer both virtual and in-house product training for prospective retail partners. At the opening reception, UK Managing Director,


Nikita Loginov, provided information on the history of Kaiser, the company’s background and the many benefits that its new showroom will offer. Kaiser was established in Germany in 1995 by engineer Andrei Friedmann and, following huge success in over 15 different countries across Europe and Africa, the brand was introduced to the UK last year. The company manufactures a selection of major domestic appliances – from statement island hoods and range cookers to built-in ovens complete with air fryer technology. The company’s portfolio boasts six distinctive


product ranges: Empire, Art Deco, Belle Epoque, La Perle, Avantgarde Pro and Grand Chef. Mr Loginov said: “We are delighted to officially open


the doors to our brand new showroom in Chelsea. We look forward to welcoming both retailers and


UK Managing Director, Nikita Loginov


consumers where they can explore and experience our products, and retailers can receive in-depth product training. Now we are open we have many more exciting plans for the UK, including a brand new range that will be launching later in 2023.”


The Kitchen Bathroom Buying Group (KBBG) is celebrating its 10th anniversary in the UK this year. To mark the occasion, the Group is hosting its largest Members’ Meeting on 12 June at the home of the Formula 1 British Grand Prix, Silverstone. The KBBG (part of DER KREIS, one of


Europe’s leading kitchen and bathroom buying groups) has supported independent kitchen and bathroom specialists across the country over the past decade. The Group offers its UK members exclusive buying conditions and access to a broad range of leading kitchen and bathroom suppliers, ensuring they stay ahead of the competition, while maintaining their independence. Bill Miller, Managing Director of the KBBG, said


despite the few “sceptics” in the Group’s early days he can confidently say that members are reaping the benefits of being part of the buying group. “We hold our Members’ Meeting annually and


this year’s event will be a true reflection on how far we have come,” he said. “The Silverstone Wing Building, which overlooks the start/ finish line of the world-famous British Circuit in Northamptonshire, has the capacity for our ever- growing membership, as well as space for our largest ever ‘Supplier Display Area’. Our exhibiting suppliers will be sharing exclusive offers only available to members on the day.”


them to quickly become acquainted with the show. In addition, members of the buying and retail community can also benefit from a special Trade Visitor Lounge, offering special working areas and catering exclusively to retailers. To help their visit run smoothly, the programme will additionally offer retailers and buyers a shuttle service to circulate easily between the various halls at Messe Berlin. Another important feature is a meeting coordination


service designed to maximise participants’ time on site. Moreover, the programme will offer private lunches for the retail community and dedicated networking


activities in the evenings, as well as breakfasts and curated talks at hotels throughout the city. IFA’s Managing Director, Oliver Merlin, said retailers


and buyers are key to understanding what is going on in the market, and as such IFA Berlin 2023 has been working with all the major retailer and buying groups to ensure their broad participation.


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